Canonicalize URL
Canonicalization is the process that ensures that each page on your website is accessed in one uniform way. Sweet Spot Marketing will canonicalize your URL to prevent you from receiving duplicate content penalties.
Example, your home page may be accessed via the following URLs:
http://seo.com
http://www.seo.com
http://seo.com/index.php
http://www.seo.com/index.php
https://seo.com
https://www.seo.com
https://seo.com/index.php
https://www.seo.com/index.php
That’s 8 DIFFERENT URLs for ONE PAGE! The search engines can read this as 8 different URLs for one page. Sweet Spot Marketing can easily remedy this issue by implementing the proper SEO canonicalizing process.
Create Custom 404 Pages:
Creating a unique 404 page is one of the most overlooked elements in a search engine optimization campaign. Webmasters become so consumed with creating content, links and other factors that go into optimization, that they ignore the importance of keeping users on their site when a problem arises.
By neglecting your 404 page, you are missing a valuable traffic retention tool. User error is an inevitable occurrence with all websites. When you control the error message you don’t scare people away, instead you help them find their way back to you.
After these on-page SEO elements are optimized the off-page SEO phase begins. Continue to learn more about the this phase of SEO >> Link building
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Testimonials |
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"I'm completely blown away at the fast response, quick turnaround and the ease of business that Sweet Spot provides."
"Once again, I am very impressed. I have used multiple PPC firms over the years and Sweet Spot Marketing has produced some of the best progress I have seen."
"The experts at Sweet Spot aren't just a part of my company, they are partners with me, and that is important to me as a small business owner."
"I talked to Sweet Spot, and they recommended a few small changes to my website, within 2 weeks, I saw measurable results, and I knew this was the marketing firm for me."
"Sweet Spot went out of their way to explain Search Engine Optimization so it's not so much of a foreign language to me. I have and would recommend them to any business interested in expanding on the web." "We are totally impressed with Sweet Spot Marketing’s customer service. Our SEM account was set up quickly with measurable results coming in right away. The reports were on time and in a format a “non-tech” person could actually read!" |
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