On-Page SEO Strategies
When most people say (or think about) SEO, it’s often implied they are referring to the niche that involves tweaking the site to improve keyword rankings. In this process, Sweet Spot Marketing will remove site penalties and clean up indexing issues that are hampering your sites performance. It’s important to remember these are fundamentals are for a solid foundation, but not the end of the road.
Page Titles
The title tag if often the first topic of a web page because it is one of the most important SEO factors influencing search engine rankings. The title tag is important for two reasons:
1. Search engine algorithms consider page title quite heavily when determining rankings for keywords.
2. Title tags are the link text that is viewed in search results.
Searchers read page titles and click on the one that they think best meets their objective. A well written title gets your site ranked better for certain keywords and increases the likelihood your site is clicked (CTR) on the search results page.
Generating the proper title for keyword rankings as well as boosting CTR is both art and science. To maximize your pages traffic potential you need to know how to technically optimize for a keyword while artistically attracting eyeballs to click on your results. The experts at Sweet Spot Marketing know how to formulate proper titles for optimal performance.
Meta Tags
The Meta keyword tag has been renounced by Google and Bing, only lesser search engines consider this tag today. We still recommend not stuffing this tag or repeating the same keyword multiple times as this could trigger a negative impact to your rankings.
Using the same meta description tag for each page on a web site is not a search engine friendly way to promote your site. We typically see this when a site is built from a ridged template design. Sites that have taken the time to build their site properly so titles and meta tags can be properly optimized stand a much greater chance of meeting their search engine ranking goals.
Continue to learn more about SEO >> Image Alt Tags
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Testimonials |
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"I'm completely blown away at the fast response, quick turnaround and the ease of business that Sweet Spot provides."
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"I talked to Sweet Spot, and they recommended a few small changes to my website, within 2 weeks, I saw measurable results, and I knew this was the marketing firm for me."
"Sweet Spot went out of their way to explain Search Engine Optimization so it's not so much of a foreign language to me. I have and would recommend them to any business interested in expanding on the web." "We are totally impressed with Sweet Spot Marketing’s customer service. Our SEM account was set up quickly with measurable results coming in right away. The reports were on time and in a format a “non-tech” person could actually read!" |
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