Keyword Optimization and Site Content
Content is King
If you are doing any due diligence about SEO, we image it didn't take long before you found several sites touting “content is king”. This motto has been around since the dawn of SEO, and still used today. The reason is text is a major factor in SEO success because this is what the search engines can comprehend best. In recent years graphics and videos have started to play a more important role on the web, but for SEO simple text is still the #1 consideration.
Sweet Spot Marketing has refined this motto slightly by saying “original content is king”. Search engines love original content that engages readers!
On the contrary, they hate to rank duplicate or similar content sites because it devalues the searchers user experience. In fact search engines have taken several measures over the years to give original authors credit for their content and filter out the rest.
Targeting Keywords
The basis of any search engine algorithm is to rank sites based on keyword relevancy. It’s really simple logic, by adding the keywords you want to rank for to the text of your site it naturally becomes more relevant. Keyword rankings are triggered based on the relationship of the content on your site, and the search query.
The goal of site content is to provide keyword-rich content to optimize for search rankings while having it read naturally to human eyes. In order to avoid spammy language, each page on your site should be targeted for a select set of keyword phrases that relate to your product or service.
During this strategy phase, it’s important to have an experienced SEO advisor on-hand who can conduct keyword research to figure out how your budget, goals and site will best fit together.
During the keyword research, our experts consider terms that will bring targeted traffic to your web site that converts into added revenue for your business. While focusing on keywords for improved rankings, our content and site improvements grow traffic for related keywords due to the halo effect.
Sweet Spot Marketing has professional content writers available to help ensure that you display quality content on your site. The content of your website is very important to the search engines. Search engines consider your website's relevancy for a keyword based on the relationship between page title, meta tags, and content. If a page is themed for a particular keyword across the title, meta tags, and content, it has a greater opportunity to rank for the term than a site that does not.
To
Learn more about SEO and technical HTML elements >> Page Titles
 |
Testimonials |
|
"I'm completely blown away at the fast response, quick turnaround and the ease of business that Sweet Spot provides."
"Once again, I am very impressed. I have used multiple PPC firms over the years and Sweet Spot Marketing has produced some of the best progress I have seen."
"The experts at Sweet Spot aren't just a part of my company, they are partners with me, and that is important to me as a small business owner."
"I talked to Sweet Spot, and they recommended a few small changes to my website, within 2 weeks, I saw measurable results, and I knew this was the marketing firm for me."
"Sweet Spot went out of their way to explain Search Engine Optimization so it's not so much of a foreign language to me. I have and would recommend them to any business interested in expanding on the web." "We are totally impressed with Sweet Spot Marketing’s customer service. Our SEM account was set up quickly with measurable results coming in right away. The reports were on time and in a format a “non-tech” person could actually read!" |
|
