Site Navigation
Many web developers today like to build the website navigation with Flash or JavaScript for aesthetic purposes. Unfortunately, many search engine spiders can't read this code properly. This means that even if some search engines can manage to find the next page the embedded anchor text is not fully utilized.
To simplify the process for the search engine spiders, Sweet Spot Marketing can utilize text links in the footer and/or page content to get all of your pages seen by the search engines. It is not uncommon to have one set of navigation links that are used primarily by site visitors, and other links that are more useful to search engine spiders.
Internal Linking Structure
Sweet Spot Marketing understand that the search engine algorithms rely heavily on internal linking structures to determine the importance of documents within your site. We will work to SEO your website by boosting links to your primary site pages with the proper anchor text. This will communicate to the search engines what the most important pages within your web site are. PageRank (PR) sculpting used to be easy done with the no-follow link tag; however changes in Google algorithm have made it more important to design your linking structure properly during the design process. Sweet Spot Marketing can help your design team during this process to ensure you are properly flowing PR thru your site.
Continue to learn more about SEO >> XML Sitemap
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Testimonials |
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"I'm completely blown away at the fast response, quick turnaround and the ease of business that Sweet Spot provides."
"Once again, I am very impressed. I have used multiple PPC firms over the years and Sweet Spot Marketing has produced some of the best progress I have seen."
"The experts at Sweet Spot aren't just a part of my company, they are partners with me, and that is important to me as a small business owner."
"I talked to Sweet Spot, and they recommended a few small changes to my website, within 2 weeks, I saw measurable results, and I knew this was the marketing firm for me."
"Sweet Spot went out of their way to explain Search Engine Optimization so it's not so much of a foreign language to me. I have and would recommend them to any business interested in expanding on the web." "We are totally impressed with Sweet Spot Marketing’s customer service. Our SEM account was set up quickly with measurable results coming in right away. The reports were on time and in a format a “non-tech” person could actually read!" |
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