Why is SEO Important
First Page Rankings Boost Traffic
SEO traffic accounts for anywhere between 65-85 percent of search engine traffic. People today are more savvy searchers than they were just a few years ago. This means more traffic is coming from refined searches and first page results. As you can see in the info graphic below, prominent SEO rankings are valuable because these are the results that get the most clicks.
With 40 percent of search engine queries containing some local intent, most businesses would do well to position themselves for search engine success.
Online Search is a Growing Market
Consumers have shifted to the internet for their primary resource of information. Internet users are utilizing search engines to discover companies like yours. We live in a world today when your website makes that first critical impression is being made online. Online usage has been growing for over a decade and continues to grow today.
Studies show that on average, 83% of all web traffic starts with a search engine. If search engine rankings hold the largest potential for gaining traffic to your website, then your SEO budget should rank supreme compared to other advertising mediums.
SEO Costs are Different Than PPC
SEO rankings and PPC ads both live on the same search results page but are totally independent of each other. One is not better or worse, in fact running a PPC campaign provides great keyword data that we can use to help SEO the site.
As you can see in the chart below, your PPC budget generally returns a consistent ROI month after month with the same budget and cost parameters.
SEO costs are different in that your initial costs continue to carry results month after month. This means that ROI is harder to directly measure, but with established site processes and a growing domain authority, your cost to maintain rankings becomes lower. In the end, your initial SEO budget can generate a higher long-term return on investment (ROI).
How Does SEO Stack Up?
Regardless if your site is selling a product or service, marketers are spending more on Internet ads every year. Recent data from eMarketer.com gives NO indication of online marketing slowing down. We see companies shifting budget from traditional advertising to online more and more because they can see ROI data and measure their online advertising success.
Online search is growing. More people spending time online means more searches and more traffic potential.
Sweet Spot Marketing wants your site to be a long-term success. Our SEO goals are to grow your site traffic and improve keyword rankings for the long-term. SEO gains can be short lived without building the proper foundation first.
The first phase of an SEO project deals with your site. Search engine's look for Content and HTML elements. Continue to learn more about SEO and what we mean by "on-page SEO" >> Website Content
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"I'm completely blown away at the fast response, quick turnaround and the ease of business that Sweet Spot provides."
"Once again, I am very impressed. I have used multiple PPC firms over the years and Sweet Spot Marketing has produced some of the best progress I have seen."
"The experts at Sweet Spot aren't just a part of my company, they are partners with me, and that is important to me as a small business owner."
"I talked to Sweet Spot, and they recommended a few small changes to my website, within 2 weeks, I saw measurable results, and I knew this was the marketing firm for me."
"Sweet Spot went out of their way to explain Search Engine Optimization so it's not so much of a foreign language to me. I have and would recommend them to any business interested in expanding on the web." "We are totally impressed with Sweet Spot Marketing’s customer service. Our SEM account was set up quickly with measurable results coming in right away. The reports were on time and in a format a “non-tech” person could actually read!" |
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