Email Marketing
As a marketing device, e-mail is timely, targeted and trackable - a versatile and cost-effective medium that allows business owners and marketers to connect with prospects, deliver timely messages, offer incentives to act, boost customer loyalty, and build lasting relationships.
With more people than ever owning PCs and mobile devices, e-mail has quickly become one of the most preferred methods of contact for customers. However, the type of information sent via e-mail as well as the recipients of the messages must be selected carefully. Gone are the days of sending mass e-mails in hopes of gaining new customers.
The professional e-mail marketing campaigns of today require a more selective list of recipients who have requested communications via e-mail. Offering special incentives or discounts for subscribing to an e-mail campaign can be highly beneficial. Effective e-mail campaigns that are built to encourage customer response require proper planning, developing and tracking.
The 8 essential steps to a highly effective Sweet Spot e-mail marketing campaign:
- Determine the reason and purpose for the e-mail marketing program
- Define your target audience and gather e-mail recipients from your customer lists
- Determine the appropriate frequency of e-mail delivery and create a timeline
- Create or select an e-mail template design to be used for the entirety of the campaign
- Develop relevant and original content that is tied to business purposes
- Write a call to action that immediately engages consumers and drives click-through traffic
- Track the results and relate them to future campaigns
- Establish a response plan
Surveys have shown that nearly 75% of your customers and prospects prefer to receive e-mail marketing over mailers, leaflets and cold calls. When you add to that the knowledge that over 60% of e-mail marketing subscribers opt-in for promotions or specials, it's certain that an e-mail marketing campaign will entice your customers and prospects to take action on your offer. At the same time, e-mail marketing, unlike many other forms of marketing messaging, costs a fraction of the advertising costs. If your business would benefit from an e-mail marketing plan that is simple and tailored to your business needs, contact Sweet Spot Marketing today.
