Consumers are mobile. Brands are following them. Sweet Spot Marketing is your guide.
After the Internet and TV, mobile is the 3rd most-used media channel. What is mobile? Mobile is a collection of strategies and channels that include text messaging (SMS), multimedia messaging (MMS), mobile web, e-mail messaging, mobile apps and much more.
But what will mobile do for my business? When it comes to ad awareness, message association, brand favorability and purchase intent, mobile – across every measurement – has been shown to aid in acquisition, retention, and brand loyalty at a level that was five times more effective than online norms. In addition, mobile’s unique selling proposition is steeped in the personal and the pervasive. Your clients and prospects always have their mobile devices within reach – whether they are in a briefcase, a coat pocket or on the table next to them. Mobile users thrive on content. And they share that content with their friends.
The Facts: Smartphone penetration reached 63% in North America in 2011. In 2010, there were 11 billion smartphone apps downloaded (some industry experts suggest that the download number will reach 80 billion in as little as three years). Nearly 50% of mobile usage time is spent in e-mail and on social networks. An estimated 59% of mobile users regularly share content with their friends. In the next twelve months, 75% of surveyed business marketers are planning to add mobile into their regular marketing mix.
So, how does mobile marketing succeed in creating brand impact?
- Incredible reach with high levels of engagement
- Tremendous growth in technical capabilities
- Low levels of ad space clutter
With U.S. mobile commerce projected to reach $31 billion by 2016, mobile is a proven strategy. Most web-based businesses have learned that they need mobile in order to be successful in their marketplace. If your business marketing plans don’t include mobile, your plans are not finished.
Mobile users have unique needs. Contact Sweet Spot Marketing today and ask about Mobile Design, Mobile Search Engine Optimization, Text Message Marketing, Mobile Advertising, and Mobile App Development to keep your business headed in the right direction.