Things are accelerating over there in Mountain View, California. Google’s HQ is churning out search algorithm updates faster than Wonka’s chocolate factory turns out candy bars – and under nearly as much secrecy and mystique. That’s a nice visual, eh? In all seriousness, things have been busy on both sides of the SEO front. Month…
Don’t Freak Out Over AdWords Match Type Changes
May 2nd, 2012Recently, Google announced that in mid-May they will change what Exact and Phrase match types mean. For the last decade there have only been a handful of changes to match types. This most recent move may be the most significant change of all though. It basically kills the meaning of exact and phrase match and several news articles have painted…
Google AdWords Gets Additional Tweaking, ZIP Code Targeting
April 17th, 2012When it comes to targeting an audience for a message or advertisement, marketing campaign managers fantasize about laser precision – getting right down to the neighborhood, subdivision, address, individual consumer even. In the days before online advertising, AdWords and the like, when media mail (read: junk mail) advertising ruled the streets, so much paper and…
