As part of Sweet Spot Marketing’s commitment to its clients, the Sweet Spot team is beginning to manage Google Maps Listings as part of its standard PPC package.
Google Maps Listings are not directly related to PPC efforts but having one can help improve your business’s overall search engine presence. When your search engine presence is greater, your PPC ads perform better. Think of it as a double whammy. Not only is your paid ad appearing to customers, but your map listing is as well. This gives you an additional chance to convert a Google user to a customer.
Most businesses do not realize it, but they have a Google Maps Listing already. However, it is most likely considered to be an “out of control” listing. Google scans business directories, yellow pages and white pages and puts your business on its map. Sometimes this information can be wrong and it doesn’t contain all the possible features of a listing. It is the responsibility of the business or representing agency to verify the listing and claim ownership of it. Until you do, you cannot fully take advantage of your Google Maps placement.
The first benefit of a controlled listing is the ability to correct any inaccuracies about your business. Once you have verified that you own your business through Google, you can edit your listing’s address, phone number, email and website. This information is often times out of date and can send your potential customers on a wild goose chase.
The Second benefit is the ability to take advantage of dynamic features. A small percentage of businesses have actually claimed ownership of their Google Maps listing. This presents a huge advantage for those who do. When your listing is controlled, you can add features like photos, logos, and videos. You can also add product categories that our relevant to your business. These categories tell Google what additional products or services you offer and help your business appear organically for these categories on standard Google search results.
The extra Google Maps features on a controlled listing can help your business standout from the competition. It also allows you to better serve your customers by ensuring Google tells them accurate information. Sweet Spot Marketing is ready and willing to help your business achieve success on the internet by helping you take control of Google Maps.