A few posts ago I talked about how it was easy, free and important for businesses to start implementing local search campaigns. Yesterday, this became even more important when Google unveiled its free satellite navigation system. It will soon be available on new Android phones, the first of which will be the Motorola Droid.
This is a huge and unprecedented opportunity for small advertisers. When an Android phone user searches for businesses near them, the GPS system will provide them turn by turn directions in real time to an advertiser’s location. All a small business needs to do to take full of advantage of this opportunity is to have a Google Local Business listing and an active PPC campaign. Advertisers can setup mobile campaigns through Google’s AdWords system and their ads will appear on mobile devices.
eMarketer reported this month that 32% of mobile users had conducted a local business search, up from 21% in 2008. This trend will continue to rise as smart phone penetration continues to grow.
By simply having a PPC campaign with Sweet Spot, an advertiser of any size can be part of this cutting edge trend and put their name in front of users ready to buy.