The Wall Street Journal reported on Friday (Dec 4, 2009) afternoon Yahoo and Microsoft (Bing) announced they have come to an agreement on a deal that would allow Microsoft (Bing) and Yahoo to partner in providing Search Engine Advertising. The partnership will now be reviewed by anti trust regulators with the US Dept of Justice.
Archive for the ‘Bing’ Category
Yahoo and Microsoft Finalize Search Advertising Agreement
Friday, December 4th, 2009
Bing Removes Beta Label and Retires MSNbot 1.1
Thursday, November 5th, 2009Bing Removes UK Beta label:
Microsoft has removed the beta tag from the UK version. The daily Bing Homepage image and hotspots are something that now will be localized in the UK, with unique imagery and hotspots. Another element being more localized is real-time results with Bing Twitter search.
There is now an integrated shopping experience with Ciao UK. With Bing you can search the Internet to find the best prices, reviews and local availability. Visual search results and metadata will make search more visual and more compelling. More Instant Answers will be given to UK users. Such as how is Liverpool doing in the Premiership, or which tourist attraction should I see this weekend?
Bing’s New Search Engine Bot:
The Bing.com search engine made some big steps this week in regards to their future. On the November 4th Bing announced the new bot, named MSNbot 2.0b. Bing inherited MSNBot 1.1 from Live Search, which according to sources says that it will not last until the end of the year.
Rick Dejarnette, of Bing Webmaster Center revealed; “we have made numerous improvements in its performance, addressed some webmaster concerns, and published detailed information on how to control the bot with a robots.txt file. Today we are announcing that the new bot is fully operational. This development will enable Bing to do a better job at gathering the information we need from the myriad of websites we index worldwide”.
MSN Replaces Live Search with Bing
Friday, May 29th, 2009Microsoft’s new search engine, Bing, will be publicly released on June 1. The engine will officially replace Live Search on Wednesday, June 3.
Bing hybrids search results with content. Not only do users get exposed to a list of links, but each link can be previewed before clicking through to the site and results are categorized. Additionally, Bing will have more in depth components, like travel information powered by Farecast, Bing Cashback and Bing Maps.
This is Microsoft’s newest attempt to gain market share from the top search engines, Google and Yahoo!. Microsoft contends that what has become status quo for other search engines leaves users with an unsatisfying experience. It is going to try and convince the public of this as well. Advertising analysts estimated that Microsoft will spend around $100 million on marketing to promote Bing to the masses.
All PPC advertising campaigns currently on Live Search and MSN will be automatically transferred over to Bing. However, Microsoft is emphasizing a new relevancy score that is stricter and focuses on the content of advertisers’ landing pages. It is recommended that current campaigns be closely monitored for any changes in ad position and optimized to the most relevant keywords.