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	<title>Sweet Spot Marketing &#187; Google</title>
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	<description>Search Engine Marketing News</description>
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		<title>Google Search Plus Your World &#8211; Reactions &amp; Business Strategy</title>
		<link>http://www.sweetspotmarketing.com/news/google-search-plus-your-world/</link>
		<comments>http://www.sweetspotmarketing.com/news/google-search-plus-your-world/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 21:15:13 +0000</pubDate>
		<dc:creator>Kevin Pike</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google+]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Algorithm]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=1202</guid>
		<description><![CDATA[Web marketers and those with online businesses everywhere just got a huge boost from Google. A kind of back door has just been opened into Google search results; although, it’s safe to say that Google didn’t intend to do such a thing, and those without plans to run an active Google+ account may not see...]]></description>
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		<title>Too Many Ads “Above the Fold” May Result in Google Penalty</title>
		<link>http://www.sweetspotmarketing.com/news/ads-above-the-fold-google-penalty/</link>
		<comments>http://www.sweetspotmarketing.com/news/ads-above-the-fold-google-penalty/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 16:03:37 +0000</pubDate>
		<dc:creator>Kevin Pike</dc:creator>
				<category><![CDATA[Content Development]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Algorithm]]></category>
		<category><![CDATA[PageRank]]></category>
		<category><![CDATA[search rankings]]></category>
		<category><![CDATA[Web Ads]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=1196</guid>
		<description><![CDATA[What is the first rule of real estate? Location, location, location. As true and unchanging as that statement may be in real estate, it’s about to change for website advertising placement. This is a good thing. Read on. When it comes to web ads, the prime real estate, so to speak, is at the top...]]></description>
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		<item>
		<title>Sweet Spot Marketing Launches Mobile Site Just in Time for New Googlebot-Mobile</title>
		<link>http://www.sweetspotmarketing.com/news/sweet-spot-marketing-launches-mobile-site-just-in-time-for-new-googlebot-mobile/</link>
		<comments>http://www.sweetspotmarketing.com/news/sweet-spot-marketing-launches-mobile-site-just-in-time-for-new-googlebot-mobile/#comments</comments>
		<pubDate>Mon, 26 Dec 2011 14:39:49 +0000</pubDate>
		<dc:creator>Kevin Pike</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Sweet Spot Marketing]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=1043</guid>
		<description><![CDATA[On December 15th Google made it official: It’s time to get a mobile version of your site built. There’s a new version of the Google crawler in town and its name is “Smartphone Googlebot-Mobile.” Note: To clear up any confusion, it should be stated that Google has employed a feature phone user-agent in its mobile...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Picks up a Patent on Behavioral Quality Signals</title>
		<link>http://www.sweetspotmarketing.com/news/google-picks-up-a-patent-on-behavioral-quality-signals/</link>
		<comments>http://www.sweetspotmarketing.com/news/google-picks-up-a-patent-on-behavioral-quality-signals/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 14:28:10 +0000</pubDate>
		<dc:creator>Kevin Pike</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google+]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Behavioral Marketing]]></category>
		<category><![CDATA[Display Ads]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=1037</guid>
		<description><![CDATA[Human behavior is an interesting subject. Ask a behavioral psychologist or an FBI profiler what they can tell you about the people they routinely observe and you’ll get an answer that sounds something like “People are walking, talking volumes of information. The more they talk and act, the more we know about their behavior and...]]></description>
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		</item>
		<item>
		<title>10 Reasons Why PPC Advertising Beats Yellow Pages Every Time</title>
		<link>http://www.sweetspotmarketing.com/news/10-reasons-why-ppc-advertising-beats-yellow-pages-every-time/</link>
		<comments>http://www.sweetspotmarketing.com/news/10-reasons-why-ppc-advertising-beats-yellow-pages-every-time/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 17:54:31 +0000</pubDate>
		<dc:creator>Josh Eliseuson</dc:creator>
				<category><![CDATA[Bing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Ad Impressions]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[CPC Ads]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Reports]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=1020</guid>
		<description><![CDATA[For the purposes of this article, the term “yellow pages” is meant to refer to any non-specific telephone directory of businesses that was commonly printed on yellow paper (of which there were many) and their present online assets. There was once a time when the yellow pages reigned supreme. This was probably 20 years ago...]]></description>
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		</item>
		<item>
		<title>Google Rolls out New Ad Placement At the Bottom of Search Results</title>
		<link>http://www.sweetspotmarketing.com/news/google-rolls-out-bottom-ad-placement/</link>
		<comments>http://www.sweetspotmarketing.com/news/google-rolls-out-bottom-ad-placement/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 16:57:23 +0000</pubDate>
		<dc:creator>Josh Eliseuson</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[CPC Ads]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=972</guid>
		<description><![CDATA[Location, location, location. After many months of test marketing, Google has decided that AdWords, their main advertising and revenue product, would benefit from placing ads in a new location on the search engine results page: at the bottom, just below the organic search results. Up until this recent change, AdWords ads were always featured at...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Goes Live with Fresh Algorithm Change</title>
		<link>http://www.sweetspotmarketing.com/news/google-goes-live-with-search-algorithm-change/</link>
		<comments>http://www.sweetspotmarketing.com/news/google-goes-live-with-search-algorithm-change/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 22:49:35 +0000</pubDate>
		<dc:creator>Kevin Pike</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Algorithm]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=945</guid>
		<description><![CDATA[Once again, the developers at Google have opened their toolboxes and made a few fixes to the world’s most reliable search engine. The changes to the Google ranking algorithm were made live yesterday morning. Did you hear it? When the news broke, there was an almost-perceptible hush as silence descended on cubicles in offices across...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SMX East 2011 Recap Pt 2 – Personalized Search and Data Consistency</title>
		<link>http://www.sweetspotmarketing.com/news/smx-east-2011-recap-pt-2-%e2%80%93-personalized-search-and-data-consistency/</link>
		<comments>http://www.sweetspotmarketing.com/news/smx-east-2011-recap-pt-2-%e2%80%93-personalized-search-and-data-consistency/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 21:23:48 +0000</pubDate>
		<dc:creator>Kevin Pike</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[citation]]></category>
		<category><![CDATA[Map Listings]]></category>
		<category><![CDATA[PageRank]]></category>
		<category><![CDATA[search rankings]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[seo rankings]]></category>
		<category><![CDATA[Site Ranking]]></category>
		<category><![CDATA[smx]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=906</guid>
		<description><![CDATA[This is Part 2 of the Search Marketing Expo East 2011 wrap-up. The Search Marketing Expo in New York, also known as SMX East, concluded September 15th after three days of speakers and programs. Produced by Search Engine Land, SMX East was an awesome educational and networking experience for hundreds search marketers, techs and business...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SMX East 2011 Recap Pt 1 &#8211; Google +1 and Schema.org</title>
		<link>http://www.sweetspotmarketing.com/news/smx-east-2011-recap-google1-and-schema-org/</link>
		<comments>http://www.sweetspotmarketing.com/news/smx-east-2011-recap-google1-and-schema-org/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 13:50:59 +0000</pubDate>
		<dc:creator>Kevin Pike</dc:creator>
				<category><![CDATA[Bing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Sweet Spot Marketing]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[Content Development]]></category>
		<category><![CDATA[microformats]]></category>
		<category><![CDATA[Schema.org]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[search rankings]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=890</guid>
		<description><![CDATA[The Search Marketing Expo in New York, also known as SMX East, wound up festivities on September 15th after three days of speakers and programs that bill themselves as the “World’s Leading Search Engine Marketing Conference.” SMX, produced by the fine folks at Search Engine Land, did not disappoint. They delivered an incredibly-comprehensive educational and...]]></description>
		<wfw:commentRss>http://www.sweetspotmarketing.com/news/smx-east-2011-recap-google1-and-schema-org/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google AdWords Contextual Targeting Tool &#8211; Review</title>
		<link>http://www.sweetspotmarketing.com/news/google-adwords-contextual-targeting-tool-review/</link>
		<comments>http://www.sweetspotmarketing.com/news/google-adwords-contextual-targeting-tool-review/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 22:21:11 +0000</pubDate>
		<dc:creator>Josh Eliseuson</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Ad Impressions]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Keyword Research]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=806</guid>
		<description><![CDATA[There are three major components to executing a Google AdWords advertising campaign. 1. Ad creation 2. Media planning 3. Media buying After you’ve figured out what your ad will look like and how you’re going to pay for it, the only thing left to do is figure out where your ads will show. If you’re...]]></description>
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		<slash:comments>0</slash:comments>
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