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	<title>Sweet Spot Marketing &#187; Google Adwords</title>
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		<title>Google Picks up a Patent on Behavioral Quality Signals</title>
		<link>http://www.sweetspotmarketing.com/news/google-picks-up-a-patent-on-behavioral-quality-signals/</link>
		<comments>http://www.sweetspotmarketing.com/news/google-picks-up-a-patent-on-behavioral-quality-signals/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 14:28:10 +0000</pubDate>
		<dc:creator>Kevin Pike</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google+]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Behavioral Marketing]]></category>
		<category><![CDATA[Display Ads]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=1037</guid>
		<description><![CDATA[Human behavior is an interesting subject. Ask a behavioral psychologist or an FBI profiler what they can tell you about the people they routinely observe and you’ll get an answer that sounds something like “People are walking, talking volumes of information. The more they talk and act, the more we know about their behavior and...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Reasons Why PPC Advertising Beats Yellow Pages Every Time</title>
		<link>http://www.sweetspotmarketing.com/news/10-reasons-why-ppc-advertising-beats-yellow-pages-every-time/</link>
		<comments>http://www.sweetspotmarketing.com/news/10-reasons-why-ppc-advertising-beats-yellow-pages-every-time/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 17:54:31 +0000</pubDate>
		<dc:creator>Josh Eliseuson</dc:creator>
				<category><![CDATA[Bing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Ad Impressions]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[CPC Ads]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Reports]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=1020</guid>
		<description><![CDATA[For the purposes of this article, the term “yellow pages” is meant to refer to any non-specific telephone directory of businesses that was commonly printed on yellow paper (of which there were many) and their present online assets. There was once a time when the yellow pages reigned supreme. This was probably 20 years ago...]]></description>
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		</item>
		<item>
		<title>Google Rolls out New Ad Placement At the Bottom of Search Results</title>
		<link>http://www.sweetspotmarketing.com/news/google-rolls-out-bottom-ad-placement/</link>
		<comments>http://www.sweetspotmarketing.com/news/google-rolls-out-bottom-ad-placement/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 16:57:23 +0000</pubDate>
		<dc:creator>Josh Eliseuson</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[CPC Ads]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=972</guid>
		<description><![CDATA[Location, location, location. After many months of test marketing, Google has decided that AdWords, their main advertising and revenue product, would benefit from placing ads in a new location on the search engine results page: at the bottom, just below the organic search results. Up until this recent change, AdWords ads were always featured at...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Average PPC Budgets in 2011 and Beyond</title>
		<link>http://www.sweetspotmarketing.com/news/average-ppc-budgets-in-2011-and-beyond/</link>
		<comments>http://www.sweetspotmarketing.com/news/average-ppc-budgets-in-2011-and-beyond/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 12:36:26 +0000</pubDate>
		<dc:creator>Josh Eliseuson</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Content Development]]></category>
		<category><![CDATA[CPC Ads]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=879</guid>
		<description><![CDATA[So far in 2011, pay-per click (PPC) budgets have increased industry-wide. Surveys and research show that more companies will allocate more of their marketing budget to PPC in 2012 than they allocated this year. It is also assumed that the following years will show more of the same. Increases in PPC budgets mean a number...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Google AdWords Contextual Targeting Tool &#8211; Review</title>
		<link>http://www.sweetspotmarketing.com/news/google-adwords-contextual-targeting-tool-review/</link>
		<comments>http://www.sweetspotmarketing.com/news/google-adwords-contextual-targeting-tool-review/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 22:21:11 +0000</pubDate>
		<dc:creator>Josh Eliseuson</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Ad Impressions]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Keyword Research]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=806</guid>
		<description><![CDATA[There are three major components to executing a Google AdWords advertising campaign. 1. Ad creation 2. Media planning 3. Media buying After you’ve figured out what your ad will look like and how you’re going to pay for it, the only thing left to do is figure out where your ads will show. If you’re...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Impression Share Metric in Google AdWords</title>
		<link>http://www.sweetspotmarketing.com/news/impression-share-metric-in-google-adwords/</link>
		<comments>http://www.sweetspotmarketing.com/news/impression-share-metric-in-google-adwords/#comments</comments>
		<pubDate>Fri, 29 Jul 2011 21:14:43 +0000</pubDate>
		<dc:creator>Josh Eliseuson</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Ad Impressions]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=792</guid>
		<description><![CDATA[Somebody once said that the future is a wilderness of possibilities. I believe this because I also believe that we shape our future by gathering and storing information about our experiences and successes and by not repeating the mistakes of the past. In marketing (online, print, broadcast, etc.) we hone and refine our product, placement...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Relative CTR Metric in Google AdWords</title>
		<link>http://www.sweetspotmarketing.com/news/new-relative-ctr-metric-in-google-adwords/</link>
		<comments>http://www.sweetspotmarketing.com/news/new-relative-ctr-metric-in-google-adwords/#comments</comments>
		<pubDate>Fri, 22 Jul 2011 22:00:43 +0000</pubDate>
		<dc:creator>Josh Eliseuson</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[CPC Ads]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=784</guid>
		<description><![CDATA[“If you know the enemy and know yourself you need not fear the results of a hundred battles.” - Sun Tzu In the AdWords game, all of us are data enthusiasts. We look at the performance indicators of all our campaigns when we first arrive in the morning and we have them up on screen...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Selecting an Experienced AdWords Reseller</title>
		<link>http://www.sweetspotmarketing.com/news/selecting-an-experienced-adwords-reseller/</link>
		<comments>http://www.sweetspotmarketing.com/news/selecting-an-experienced-adwords-reseller/#comments</comments>
		<pubDate>Fri, 27 May 2011 17:14:49 +0000</pubDate>
		<dc:creator>Josh Eliseuson</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[CPC Ads]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Reseller]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=727</guid>
		<description><![CDATA[If the Google AdWords reseller you’re inquiring about is genuine, you should be able to click on the badge and be taken to their Google Certification Status.]]></description>
		<wfw:commentRss>http://www.sweetspotmarketing.com/news/selecting-an-experienced-adwords-reseller/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Rolls out Instant Previews for Ads</title>
		<link>http://www.sweetspotmarketing.com/news/google-rolls-out-instant-previews-for-ads/</link>
		<comments>http://www.sweetspotmarketing.com/news/google-rolls-out-instant-previews-for-ads/#comments</comments>
		<pubDate>Fri, 06 May 2011 16:04:57 +0000</pubDate>
		<dc:creator>Josh Eliseuson</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[CPC Ads]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=701</guid>
		<description><![CDATA[Last week saw the release of Google Instant Previews for ads. Much like the same previews that Google rolled out for search results last November, the new Instant Previews for Google ads (already available to users in the U.S. and coming soon to international users) will add a “preview option” to all Google ad placements,...]]></description>
		<wfw:commentRss>http://www.sweetspotmarketing.com/news/google-rolls-out-instant-previews-for-ads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Google +1 Going To Be a Better Button for Search and Social?</title>
		<link>http://www.sweetspotmarketing.com/news/google1-button-search-social/</link>
		<comments>http://www.sweetspotmarketing.com/news/google1-button-search-social/#comments</comments>
		<pubDate>Fri, 01 Apr 2011 21:13:56 +0000</pubDate>
		<dc:creator>Kevin Pike</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=624</guid>
		<description><![CDATA[On Monday, March 28th, Google introduced the long-awaited Google +1 button. The product launch page at the Google Webmaster Central blog states that +1 is an “easy way for Google users to recommend your content right from the search results pages.” For a company that has a daunting task – to organize the world’s information...]]></description>
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