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	<title>Sweet Spot Marketing &#187; Google Adwords</title>
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		<title>Don&#8217;t Freak Out Over AdWords Match Type Changes</title>
		<link>http://www.sweetspotmarketing.com/news/dont-freak-out-over-adwords-match-type-changes/</link>
		<comments>http://www.sweetspotmarketing.com/news/dont-freak-out-over-adwords-match-type-changes/#comments</comments>
		<pubDate>Wed, 02 May 2012 21:36:16 +0000</pubDate>
		<dc:creator>Josh Eliseuson</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=1282</guid>
		<description><![CDATA[Recently, Google announced that in mid-May they will change what Exact and Phrase match types mean. For the last decade there have only been a handful of changes to match types. This most recent move may be the most significant change of all though. It basically kills the meaning of exact and phrase match and several news articles have painted...]]></description>
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		<item>
		<title>Google AdWords Gets Additional Tweaking, ZIP Code Targeting</title>
		<link>http://www.sweetspotmarketing.com/news/google-adwords-gets-additional-tweaking-zip-code-targeting/</link>
		<comments>http://www.sweetspotmarketing.com/news/google-adwords-gets-additional-tweaking-zip-code-targeting/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 13:48:17 +0000</pubDate>
		<dc:creator>SEO Reseller</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[CPC Ads]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=1273</guid>
		<description><![CDATA[When it comes to targeting an audience for a message or advertisement, marketing campaign managers fantasize about laser precision – getting right down to the neighborhood, subdivision, address, individual consumer even. In the days before online advertising, AdWords and the like, when media mail (read: junk mail) advertising ruled the streets, so much paper and...]]></description>
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		</item>
		<item>
		<title>Google Gives Display Advertising its Own Tab within AdWords</title>
		<link>http://www.sweetspotmarketing.com/news/google-gives-display-advertising-its-own-tab-within-adwords/</link>
		<comments>http://www.sweetspotmarketing.com/news/google-gives-display-advertising-its-own-tab-within-adwords/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 16:58:12 +0000</pubDate>
		<dc:creator>SEO Reseller</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Content Network]]></category>
		<category><![CDATA[Display Network]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=1260</guid>
		<description><![CDATA[Does it seem like display advertising has long been the redheaded stepchild in the Google AdWords extended family? Sure, third-party display network ads are invaluable to any ad campaign, keeping both brand and message before the eyes of browsers across all areas of the Web. But when it comes to finding sites, adjusting settings, and...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Leveraging Search Retargeting Data for Site Retargeting Campaigns</title>
		<link>http://www.sweetspotmarketing.com/news/leveraging-search-retargeting-data-for-site-retargeting-campaigns/</link>
		<comments>http://www.sweetspotmarketing.com/news/leveraging-search-retargeting-data-for-site-retargeting-campaigns/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 16:33:41 +0000</pubDate>
		<dc:creator>SEO Reseller</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[retargeting]]></category>
		<category><![CDATA[Ad Impressions]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[CPC Ads]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=1250</guid>
		<description><![CDATA[If you’ve ever been to a site with ad placements that appear to be curiously tailored to your interests or recent search efforts, you are experiencing a form of behavioral targeting that is now commonly employed by online marketers known as search retargeting (note: this is something that up until 2010 didn’t exist in a...]]></description>
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		</item>
		<item>
		<title>Google Picks up a Patent on Behavioral Quality Signals</title>
		<link>http://www.sweetspotmarketing.com/news/google-picks-up-a-patent-on-behavioral-quality-signals/</link>
		<comments>http://www.sweetspotmarketing.com/news/google-picks-up-a-patent-on-behavioral-quality-signals/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 14:28:10 +0000</pubDate>
		<dc:creator>Kevin Pike</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google+]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Behavioral Marketing]]></category>
		<category><![CDATA[Display Ads]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=1037</guid>
		<description><![CDATA[Human behavior is an interesting subject. Ask a behavioral psychologist or an FBI profiler what they can tell you about the people they routinely observe and you’ll get an answer that sounds something like “People are walking, talking volumes of information. The more they talk and act, the more we know about their behavior and...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Reasons Why PPC Advertising Beats Yellow Pages Every Time</title>
		<link>http://www.sweetspotmarketing.com/news/10-reasons-why-ppc-advertising-beats-yellow-pages-every-time/</link>
		<comments>http://www.sweetspotmarketing.com/news/10-reasons-why-ppc-advertising-beats-yellow-pages-every-time/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 17:54:31 +0000</pubDate>
		<dc:creator>Josh Eliseuson</dc:creator>
				<category><![CDATA[Bing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Ad Impressions]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[CPC Ads]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Reports]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=1020</guid>
		<description><![CDATA[For the purposes of this article, the term “yellow pages” is meant to refer to any non-specific telephone directory of businesses that was commonly printed on yellow paper (of which there were many) and their present online assets. There was once a time when the yellow pages reigned supreme. This was probably 20 years ago...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Rolls out New Ad Placement At the Bottom of Search Results</title>
		<link>http://www.sweetspotmarketing.com/news/google-rolls-out-bottom-ad-placement/</link>
		<comments>http://www.sweetspotmarketing.com/news/google-rolls-out-bottom-ad-placement/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 16:57:23 +0000</pubDate>
		<dc:creator>Josh Eliseuson</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[CPC Ads]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=972</guid>
		<description><![CDATA[Location, location, location. After many months of test marketing, Google has decided that AdWords, their main advertising and revenue product, would benefit from placing ads in a new location on the search engine results page: at the bottom, just below the organic search results. Up until this recent change, AdWords ads were always featured at...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Average PPC Budgets in 2011 and Beyond</title>
		<link>http://www.sweetspotmarketing.com/news/average-ppc-budgets-in-2011-and-beyond/</link>
		<comments>http://www.sweetspotmarketing.com/news/average-ppc-budgets-in-2011-and-beyond/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 12:36:26 +0000</pubDate>
		<dc:creator>Josh Eliseuson</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Content Development]]></category>
		<category><![CDATA[CPC Ads]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=879</guid>
		<description><![CDATA[So far in 2011, pay-per click (PPC) budgets have increased industry-wide. Surveys and research show that more companies will allocate more of their marketing budget to PPC in 2012 than they allocated this year. It is also assumed that the following years will show more of the same. Increases in PPC budgets mean a number...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google AdWords Contextual Targeting Tool &#8211; Review</title>
		<link>http://www.sweetspotmarketing.com/news/google-adwords-contextual-targeting-tool-review/</link>
		<comments>http://www.sweetspotmarketing.com/news/google-adwords-contextual-targeting-tool-review/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 22:21:11 +0000</pubDate>
		<dc:creator>Josh Eliseuson</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Ad Impressions]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Keyword Research]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=806</guid>
		<description><![CDATA[There are three major components to executing a Google AdWords advertising campaign. 1. Ad creation 2. Media planning 3. Media buying After you’ve figured out what your ad will look like and how you’re going to pay for it, the only thing left to do is figure out where your ads will show. If you’re...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Impression Share Metric in Google AdWords</title>
		<link>http://www.sweetspotmarketing.com/news/impression-share-metric-in-google-adwords/</link>
		<comments>http://www.sweetspotmarketing.com/news/impression-share-metric-in-google-adwords/#comments</comments>
		<pubDate>Fri, 29 Jul 2011 21:14:43 +0000</pubDate>
		<dc:creator>Josh Eliseuson</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Ad Impressions]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=792</guid>
		<description><![CDATA[Somebody once said that the future is a wilderness of possibilities. I believe this because I also believe that we shape our future by gathering and storing information about our experiences and successes and by not repeating the mistakes of the past. In marketing (online, print, broadcast, etc.) we hone and refine our product, placement...]]></description>
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