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	<title>Sweet Spot Marketing &#187; Local Search</title>
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		<title>10 Reasons Why PPC Advertising Beats Yellow Pages Every Time</title>
		<link>http://www.sweetspotmarketing.com/news/10-reasons-why-ppc-advertising-beats-yellow-pages-every-time/</link>
		<comments>http://www.sweetspotmarketing.com/news/10-reasons-why-ppc-advertising-beats-yellow-pages-every-time/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 17:54:31 +0000</pubDate>
		<dc:creator>Josh Eliseuson</dc:creator>
				<category><![CDATA[Bing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Ad Impressions]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[CPC Ads]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Reports]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=1020</guid>
		<description><![CDATA[For the purposes of this article, the term “yellow pages” is meant to refer to any non-specific telephone directory of businesses that was commonly printed on yellow paper (of which there were many) and their present online assets. There was once a time when the yellow pages reigned supreme. This was probably 20 years ago...]]></description>
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		<title>SMX East 2011 Recap Pt 2 – Personalized Search and Data Consistency</title>
		<link>http://www.sweetspotmarketing.com/news/smx-east-2011-recap-pt-2-%e2%80%93-personalized-search-and-data-consistency/</link>
		<comments>http://www.sweetspotmarketing.com/news/smx-east-2011-recap-pt-2-%e2%80%93-personalized-search-and-data-consistency/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 21:23:48 +0000</pubDate>
		<dc:creator>Kevin Pike</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[citation]]></category>
		<category><![CDATA[Map Listings]]></category>
		<category><![CDATA[PageRank]]></category>
		<category><![CDATA[search rankings]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[seo rankings]]></category>
		<category><![CDATA[Site Ranking]]></category>
		<category><![CDATA[smx]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=906</guid>
		<description><![CDATA[This is Part 2 of the Search Marketing Expo East 2011 wrap-up. The Search Marketing Expo in New York, also known as SMX East, concluded September 15th after three days of speakers and programs. Produced by Search Engine Land, SMX East was an awesome educational and networking experience for hundreds search marketers, techs and business...]]></description>
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		<item>
		<title>Planning and Measuring SEM Goals: State of Search 2011 pt.1</title>
		<link>http://www.sweetspotmarketing.com/news/planning-measuring-sem-goals/</link>
		<comments>http://www.sweetspotmarketing.com/news/planning-measuring-sem-goals/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 15:31:27 +0000</pubDate>
		<dc:creator>Josh Eliseuson</dc:creator>
				<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Microsoft AdCenter (BING)]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Sweet Spot Marketing]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Content Development]]></category>
		<category><![CDATA[CPC Ads]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Reports]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=822</guid>
		<description><![CDATA[Decades ago, before we had access to Google, Bing, and the whole of the Internet providing the world at our fingertips, search was a laborious, time-consuming effort. For instance, if you landed in Honolulu for a 10-day vacation in the Hawaiian Islands and wanted to know where you could find the nearest Puka Dog Hut,...]]></description>
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		<title>Google Gives Local Search a Changeup</title>
		<link>http://www.sweetspotmarketing.com/news/google-gives-local-search-a-changeup/</link>
		<comments>http://www.sweetspotmarketing.com/news/google-gives-local-search-a-changeup/#comments</comments>
		<pubDate>Thu, 04 Nov 2010 00:55:27 +0000</pubDate>
		<dc:creator>Kevin Pike</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Map Listings]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=374</guid>
		<description><![CDATA[Everything changes. Author Isaac Asimov said it best. “The only constant is change, continuing change, inevitable change…” Google is no stranger to change. Those who watch the search engines closely will have noticed that changes to the Google Local listings took effect at the end of October. Gone now is the “Seven Box” which placed...]]></description>
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		<title>Local Search Get’s Jump Started with Mobile Search</title>
		<link>http://www.sweetspotmarketing.com/news/local-search/</link>
		<comments>http://www.sweetspotmarketing.com/news/local-search/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 21:32:13 +0000</pubDate>
		<dc:creator>Josh Eliseuson</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Map Listings]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/blog/?p=156</guid>
		<description><![CDATA[A few posts ago I talked about how it was easy, free and important for businesses to start implementing local search campaigns. Yesterday, this became even more important when Google unveiled its free satellite navigation system. It will soon be available on new Android phones, the first of which will be the Motorola Droid. This...]]></description>
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		<title>Sweet Spot Marketing Takes Control Of Google Maps</title>
		<link>http://www.sweetspotmarketing.com/news/sweet-spot-marketing-takes-control-of-google-maps/</link>
		<comments>http://www.sweetspotmarketing.com/news/sweet-spot-marketing-takes-control-of-google-maps/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 13:51:53 +0000</pubDate>
		<dc:creator>Kevin Pike</dc:creator>
				<category><![CDATA[Local Search]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Sweet Spot Marketing]]></category>
		<category><![CDATA[Map Listings]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/blog/?p=104</guid>
		<description><![CDATA[As part of Sweet Spot Marketing&#8217;s commitment to its clients, the Sweet Spot team is beginning to manage Google Maps Listings as part of its standard PPC package. Google Maps Listings are not directly related to PPC efforts but having one can help improve your business’s overall search engine presence. When your search engine presence...]]></description>
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