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	<title>Sweet Spot Marketing &#187; Microsoft AdCenter (BING)</title>
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		<title>Planning and Measuring SEM Goals: State of Search 2011 pt.1</title>
		<link>http://www.sweetspotmarketing.com/news/planning-measuring-sem-goals/</link>
		<comments>http://www.sweetspotmarketing.com/news/planning-measuring-sem-goals/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 15:31:27 +0000</pubDate>
		<dc:creator>Josh Eliseuson</dc:creator>
				<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Microsoft AdCenter (BING)]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Sweet Spot Marketing]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Content Development]]></category>
		<category><![CDATA[CPC Ads]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Reports]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=822</guid>
		<description><![CDATA[Decades ago, before we had access to Google, Bing, and the whole of the Internet providing the world at our fingertips, search was a laborious, time-consuming effort. For instance, if you landed in Honolulu for a 10-day vacation in the Hawaiian Islands and wanted to know where you could find the nearest Puka Dog Hut,...]]></description>
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		<title>Bing Changes Policy on PPC Trademark Infringement</title>
		<link>http://www.sweetspotmarketing.com/news/bing-changes-policy-on-ppc-trademark-infringement/</link>
		<comments>http://www.sweetspotmarketing.com/news/bing-changes-policy-on-ppc-trademark-infringement/#comments</comments>
		<pubDate>Wed, 16 Mar 2011 14:06:26 +0000</pubDate>
		<dc:creator>Josh Eliseuson</dc:creator>
				<category><![CDATA[Microsoft AdCenter (BING)]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Yahoo Sponsored Search]]></category>
		<category><![CDATA[AdWords]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=583</guid>
		<description><![CDATA[In mid-February, Microsoft announced that a sweeping change would be made to their Intellectual Property Guidelines for advertisements that support Bing and Yahoo&#8217;s PPC marketing. Of those proposed changes, the most significant to search advertisers is the planned change to Microsoft&#8217;s Investigations Policy, in which it is stated that adCenter will no longer review trademark...]]></description>
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		<title>Online Ad Spending Passes Print Advertising</title>
		<link>http://www.sweetspotmarketing.com/news/online-ad-spend-passes-print/</link>
		<comments>http://www.sweetspotmarketing.com/news/online-ad-spend-passes-print/#comments</comments>
		<pubDate>Mon, 17 Jan 2011 20:55:59 +0000</pubDate>
		<dc:creator>David Barnes</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Microsoft AdCenter (BING)]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Yahoo Sponsored Search]]></category>
		<category><![CDATA[print]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=438</guid>
		<description><![CDATA[They were surely giving each other a lot of high-fives at the Google AdWords offices in Mountain View, Ann Arbor, and New York, as it was recently reported that spending in online advertising had finally caught up to traditional print advertising – and easily passed them by. According to eMarketer, domestic spending on online ads...]]></description>
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		<title>Yahoo and Microsoft Finalize Search Advertising Agreement</title>
		<link>http://www.sweetspotmarketing.com/news/yahoo-and-microsoft-finalize-search-advertising-agreement/</link>
		<comments>http://www.sweetspotmarketing.com/news/yahoo-and-microsoft-finalize-search-advertising-agreement/#comments</comments>
		<pubDate>Sat, 05 Dec 2009 00:47:29 +0000</pubDate>
		<dc:creator>Kevin Pike</dc:creator>
				<category><![CDATA[Bing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Microsoft AdCenter (BING)]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[Yahoo Sponsored Search]]></category>
		<category><![CDATA[Algorithm]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/blog/?p=244</guid>
		<description><![CDATA[The Wall Street Journal reported on Friday (Dec 4, 2009) afternoon Yahoo and Microsoft (Bing)  announced they have come to an agreement on a deal that would allow Microsoft (Bing) and Yahoo to partner in providing Search Engine Advertising.   The partnership will now be reviewed by anti trust regulators with the US Dept of Justice.]]></description>
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