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	<title>Sweet Spot Marketing &#187; Pay Per Click (PPC)</title>
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		<title>New Google AdWords Certification</title>
		<link>http://www.sweetspotmarketing.com/news/new-google-adwords-certification/</link>
		<comments>http://www.sweetspotmarketing.com/news/new-google-adwords-certification/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 15:11:58 +0000</pubDate>
		<dc:creator>Sweet Spot Marketing</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[Adwords Certifed Partner]]></category>
		<category><![CDATA[Adwords Certification]]></category>
		<category><![CDATA[Google Certification]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/blog/?p=326</guid>
		<description><![CDATA[Google announced this morning the AdWords Certified Partner Program, a new certification level that marketing and advertising agencies can achieve. This will allow advertisers to ensure their Search Engine Marketing (SEM) agency is at the top of its class. The new certification will require agencies to take more advanced exams than originally offered in the [...]]]></description>
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		<title>Yahoo and Microsoft Finalize Search Advertising Agreement</title>
		<link>http://www.sweetspotmarketing.com/news/yahoo-and-microsoft-finalize-search-advertising-agreement/</link>
		<comments>http://www.sweetspotmarketing.com/news/yahoo-and-microsoft-finalize-search-advertising-agreement/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 23:47:29 +0000</pubDate>
		<dc:creator>Sweet Spot Marketing</dc:creator>
				<category><![CDATA[Bing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Microsoft AdCenter]]></category>
		<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[Yahoo Sponsored Search]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/blog/?p=244</guid>
		<description><![CDATA[The Wall Street Journal reported on Friday (Dec 4, 2009) afternoon Yahoo and Microsoft (Bing)  announced they have come to an agreement on a deal that would allow Microsoft (Bing) and Yahoo to partner in providing Search Engine Advertising.   The partnership will now be reviewed by anti trust regulators with the US Dept of Justice.
]]></description>
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		<title>Product Extensions for Your AdWords Ads</title>
		<link>http://www.sweetspotmarketing.com/news/product-extensions-for-your-adwords-ads/</link>
		<comments>http://www.sweetspotmarketing.com/news/product-extensions-for-your-adwords-ads/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 14:36:08 +0000</pubDate>
		<dc:creator>Sweet Spot Marketing</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[Product Extensions]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/blog/?p=227</guid>
		<description><![CDATA[
About a month ago, Sweet Spot’s blog wrote about tying Google Maps with AdWords ads. This was the first ad format extension of many. Another extension was recently released by Google just in time for this year’s prime shopping season.

Google launched product extensions for all US AdWords advertisers. Product extensions are new ways to add [...]]]></description>
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		<title>Local Search Get&#039;s Jump Started with Mobile Search</title>
		<link>http://www.sweetspotmarketing.com/news/local-search/</link>
		<comments>http://www.sweetspotmarketing.com/news/local-search/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 21:32:13 +0000</pubDate>
		<dc:creator>Sweet Spot Marketing</dc:creator>
				<category><![CDATA[Local Search]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/blog/?p=156</guid>
		<description><![CDATA[A few posts ago I talked about how it was easy, free and important for businesses to start implementing local search campaigns. Yesterday, this became even more important when Google unveiled its free satellite navigation system. It will soon be available on new Android phones, the first of which will be the Motorola Droid.
This is [...]]]></description>
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		<title>What is the Content Network</title>
		<link>http://www.sweetspotmarketing.com/news/what-is-the-content-network/</link>
		<comments>http://www.sweetspotmarketing.com/news/what-is-the-content-network/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 22:10:17 +0000</pubDate>
		<dc:creator>Sweet Spot Marketing</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Adwords]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/blog/?p=153</guid>
		<description><![CDATA[The Google Content Network has been around a few years now but many advertisers still do not quite know what it is. Well, that is what I am here for.
The Google Content Network is an advertising network. An advertising network facilitates the purchasing of ad space between an advertiser and website publishers. It is difficult [...]]]></description>
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		<title>Sweet Spot Marketing Takes Control Of Google Maps</title>
		<link>http://www.sweetspotmarketing.com/news/sweet-spot-marketing-takes-control-of-google-maps/</link>
		<comments>http://www.sweetspotmarketing.com/news/sweet-spot-marketing-takes-control-of-google-maps/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 13:51:53 +0000</pubDate>
		<dc:creator>Sweet Spot Marketing</dc:creator>
				<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[Sweet Spot Marketing]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Google Maps]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/blog/?p=104</guid>
		<description><![CDATA[   As part of Sweet Spot Marketing&#8217;s commitment to its clients, the Sweet Spot team is beginning to manage Google Maps Listings as part of its standard PPC package.
Google Maps Listings are not directly related to PPC efforts but having one can help improve your business’s overall search engine presence. When your search [...]]]></description>
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		<title>Bid Simulator Released For Select Advertisers</title>
		<link>http://www.sweetspotmarketing.com/news/bid-simulator-released-for-select-advertisers/</link>
		<comments>http://www.sweetspotmarketing.com/news/bid-simulator-released-for-select-advertisers/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 20:19:07 +0000</pubDate>
		<dc:creator>Sweet Spot Marketing</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Bid Simulator]]></category>

		<guid isPermaLink="false">http://www.sweetspot-marketing.com/blog/?p=87</guid>
		<description><![CDATA[Google has been testing a new AdWords beta feature since May known as the “bid simulator.” The feature shows a user what their impressions, clicks, costs and ad position would look like if you increased or decreased your maximum bid. Below is a screenshot of the new feature.


Sweet Spot Marketing has had the opportunity to [...]]]></description>
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