In the quest to become more social, LinkedIn has made several recent updates. One of the changes that might of slipped thru your radar is the “follow” feature.

Similar to FaceBook’s fan pages, LinkedIn has taken the initiative with the launch of Company Follow. The feature allows users to connect with a company as a means to acquire information updates such as overview, specialties, hiring trends, current employees, business opportunities, and general recent activity.

While this is s step towards FaceBook fan pages for LinkedIN, the big difference is the ability for users to interact through comments. The LinkedIn Company Follow reveals updates to followers, but they do not allow for interactivity via comments.

How To Follow A Company?

1. Profile Page. You can follow a company from a connection’s profile page by clicking on the company they have listed on their profile and clicking the “Follow Company” in the hover bar that appears.

2. Company Profile. Search for a via their name or a keyword and click on their Company Page and click “Follow Company” on the icon to the right.

3. “More”. In the menu bar that appears at the top of your profile, you can find search for companies to follow as indicated above through the company name or keyword or select from the recommended companies.

4. Recommended Companies. In the “More” next to Company Name or Keyword search there is a menu for “Following”. Click on “Following” and companies will be recommended for you to follow. Additionally when you follow your first company, an email is sent to you welcoming you to Company Follow as well as suggesting companies you may want to follow that includes a link to find and follow more companies.

5. Links. As expected, companies and employees will be promoting the link to their company page to follow. Once on the page, simply click “Follow Company”.

Change your mind? Click “Stop” Following” and you are no longer following that company.

Reminder: Don’t forget to follow Sweet Spot Marketing on LinkedIn