The Wall Street Journal reported on Friday (Dec 4, 2009) afternoon Yahoo and Microsoft (Bing) announced they have come to an agreement on a deal that would allow Microsoft (Bing) and Yahoo to partner in providing Search Engine Advertising. The partnership will now be reviewed by anti trust regulators with the US Dept of Justice.
Archive for the ‘Yahoo Sponsored Search’ Category
Yahoo and Microsoft Finalize Search Advertising Agreement
Friday, December 4th, 2009
Yahoo adds Dayparting For Pay-Per-Click Ads
Thursday, March 19th, 2009Yahoo Dayparting comes as great news for PPC managers who have ever tried to control PPC ad display manually in the past. Yahoo did not put in a bulk edit feature so you must set each campaign up individually.
To do this, click the edit campaign settings link and you will then see a new Ad Scheduling box in the bottom right. Click the edit button and you will be brought to the window to edit targeting options for your Yahoo ads.
Here is an example of what you should see:
Yahoo Dayparting
Dayparting Yahoo ads will be particularly helpful with controlling ads on B2B campaigns, or accounts where ROI drops off on weekends or over night.