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	<title>Sweet Spot Marketing &#187; Yahoo Sponsored Search</title>
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		<title>Bing Changes Policy on PPC Trademark Infringement</title>
		<link>http://www.sweetspotmarketing.com/news/bing-changes-policy-on-ppc-trademark-infringement/</link>
		<comments>http://www.sweetspotmarketing.com/news/bing-changes-policy-on-ppc-trademark-infringement/#comments</comments>
		<pubDate>Wed, 16 Mar 2011 14:06:26 +0000</pubDate>
		<dc:creator>Josh Eliseuson</dc:creator>
				<category><![CDATA[Microsoft AdCenter (BING)]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Yahoo Sponsored Search]]></category>
		<category><![CDATA[AdWords]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=583</guid>
		<description><![CDATA[In mid-February, Microsoft announced that a sweeping change would be made to their Intellectual Property Guidelines for advertisements that support Bing and Yahoo&#8217;s PPC marketing. Of those proposed changes, the most significant to search advertisers is the planned change to Microsoft&#8217;s Investigations Policy, in which it is stated that adCenter will no longer review trademark...]]></description>
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		<title>Online Ad Spending Passes Print Advertising</title>
		<link>http://www.sweetspotmarketing.com/news/online-ad-spend-passes-print/</link>
		<comments>http://www.sweetspotmarketing.com/news/online-ad-spend-passes-print/#comments</comments>
		<pubDate>Mon, 17 Jan 2011 20:55:59 +0000</pubDate>
		<dc:creator>David Barnes</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Microsoft AdCenter (BING)]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Yahoo Sponsored Search]]></category>
		<category><![CDATA[print]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=438</guid>
		<description><![CDATA[They were surely giving each other a lot of high-fives at the Google AdWords offices in Mountain View, Ann Arbor, and New York, as it was recently reported that spending in online advertising had finally caught up to traditional print advertising – and easily passed them by. According to eMarketer, domestic spending on online ads...]]></description>
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		<title>Yahoo and Microsoft Finalize Search Advertising Agreement</title>
		<link>http://www.sweetspotmarketing.com/news/yahoo-and-microsoft-finalize-search-advertising-agreement/</link>
		<comments>http://www.sweetspotmarketing.com/news/yahoo-and-microsoft-finalize-search-advertising-agreement/#comments</comments>
		<pubDate>Sat, 05 Dec 2009 00:47:29 +0000</pubDate>
		<dc:creator>Kevin Pike</dc:creator>
				<category><![CDATA[Bing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Microsoft AdCenter (BING)]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[Yahoo Sponsored Search]]></category>
		<category><![CDATA[Algorithm]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/blog/?p=244</guid>
		<description><![CDATA[The Wall Street Journal reported on Friday (Dec 4, 2009) afternoon Yahoo and Microsoft (Bing)  announced they have come to an agreement on a deal that would allow Microsoft (Bing) and Yahoo to partner in providing Search Engine Advertising.   The partnership will now be reviewed by anti trust regulators with the US Dept of Justice.]]></description>
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		<title>Yahoo adds Dayparting For Pay-Per-Click Ads</title>
		<link>http://www.sweetspotmarketing.com/news/yahoo-dayparting/</link>
		<comments>http://www.sweetspotmarketing.com/news/yahoo-dayparting/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 14:12:15 +0000</pubDate>
		<dc:creator>Kevin Pike</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Yahoo Sponsored Search]]></category>
		<category><![CDATA[CPC Ads]]></category>

		<guid isPermaLink="false">http://www.sweetspot-marketing.com/blog/?p=39</guid>
		<description><![CDATA[Yahoo Dayparting comes as great news for PPC managers who have ever tried to control  PPC ad display manually in the past. Yahoo did not put in a bulk edit feature  so you must set each campaign up individually. To do this, click the edit campaign settings link and you will then see a new...]]></description>
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