Archive for the ‘Yahoo’ Category

Yahoo and Microsoft Finalize Search Advertising Agreement

December 4th, 2009

The Wall Street Journal reported on Friday (Dec 4, 2009) afternoon Yahoo and Microsoft (Bing)  announced they have come to an agreement on a deal that would allow Microsoft (Bing) and Yahoo to partner in providing Search Engine Advertising.   The partnership will now be reviewed by anti trust regulators with the US Dept of Justice.

Tags: Algorithm
Posted in Bing, Google, Microsoft AdCenter (BING), PPC, Yahoo, Yahoo Sponsored Search | Comments Off

Yahoo! Search Platform Updates

November 3rd, 2009

Sweet Spot just received word from Yahoo! that they have made a bunch of updates to their search platform-

Innovation:

Rich Ads in Search: Incorporate images or videos into your Sponsored Search ads
Search Re-Targeting: Target your display ads based on user search queries
Mobile Search: Expand your reach through Sponsored Search ads on mobile devices

Transparency & Control

Ad Delivery Report: See how your ads are performing on various partner sites and use this information to inform your decisions on which domains to block
Network Distribution (2010): Run your ads on either Yahoo! or its partner network, and set bids separately for each
Y! Search Marketing Desktop (2010): Manage your campaigns more easily and efficiently with this desktop application
Targeting: Define desired audiences through enhanced geographic targeting, day parting and demographic preferences

Value

BOSS: Open search web services platform that may deliver more traffic to your sites
Pricing Updates: Better alignment of what you pay with the value of clicks you receive

Consumer Relevance

New Search Results Page: Gives users tools to discover new information, explore related concepts, and filter search results by specific sites
Search Assist: Provides relevant suggestions when you type in the search box to help you quickly locate what you are looking for

Posted in SEO, Yahoo | Comments Off

The Meta Keyword Tag is Officially Sort Of Dead

October 7th, 2009

Yahoo has long been the only major search engine that supported the meta keywords tag. However, the search engine revealed on October 6th, 2009 that like the other majors, it no longer supports it.

The news came during the Ask The Search Engines session at SMX East in New York today. The search engines were all asked about their support of the tag. Moderator Danny Sullivan noted that only Yahoo provided support of the tag — prompting Cris Pierry, senior director of search at Yahoo, to announce that support actually had been ended unannounced “several” months ago.

<** update 11/15/09 **>
Danny Sullivan went and tested this after SMX and here is a excerpt from his findings:

“The test was simple. I placed a unique word in the meta keywords tag on the home page of Search Engine Land. This word — xcvteuflsowkldlslkslklsk — generated no results on Yahoo when I looked earlier this week. Today, when I searched, it brought back the Search Engine Land home page. Thus, Yahoo indeed indexes the content of that tag. (And to be clear, I looked before writing this article. In short order, this article itself, along with others, will appear because they’ll make use of that word).”

Bing doesn’t support the tag. Google has never supported it and in fact clarified this again in a special post last month. See Google: Stop Suing Over The Meta Keywords Tag, We Don’t Use It for more about that.

Tags: meta tags
Posted in SEO, Yahoo | Comments Off

« Older Entries
Newer Entries »