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		<title>The Google Auction Insights Report and AdWords Strategy</title>
		<link>http://www.sweetspotmarketing.com/news/google-auction-insights-report/</link>
		<comments>http://www.sweetspotmarketing.com/news/google-auction-insights-report/#comments</comments>
		<pubDate>Tue, 29 May 2012 16:45:44 +0000</pubDate>
		<dc:creator>SEO Reseller</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Reporting]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=1296</guid>
		<description><![CDATA[It should come as no surprise that success with search ad strategies depends on research and data. As with any other marketing and advertising effort – in any other medium, from billboards to pay-per-click ads – it’s always beneficial to know what your opposing advertisers are doing (especially behind the curtain). Now, if that sounds...]]></description>
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		<title>Navigating Pathways through SEO Terrain in 2012 &#8211; Panda and Penguin Updates</title>
		<link>http://www.sweetspotmarketing.com/news/2012-seo-terrain-panda-penguin/</link>
		<comments>http://www.sweetspotmarketing.com/news/2012-seo-terrain-panda-penguin/#comments</comments>
		<pubDate>Tue, 08 May 2012 19:05:55 +0000</pubDate>
		<dc:creator>SEO Reseller</dc:creator>
				<category><![CDATA[Content Development]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Sweet Spot Marketing]]></category>
		<category><![CDATA[Algorithm]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=1290</guid>
		<description><![CDATA[Things are accelerating over there in Mountain View, California. Google’s HQ is churning out search algorithm updates faster than Wonka’s chocolate factory turns out candy bars – and under nearly as much secrecy and mystique. That’s a nice visual, eh? In all seriousness, things have been busy on both sides of the SEO front. Month...]]></description>
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		<title>Don&#8217;t Freak Out Over AdWords Match Type Changes</title>
		<link>http://www.sweetspotmarketing.com/news/dont-freak-out-over-adwords-match-type-changes/</link>
		<comments>http://www.sweetspotmarketing.com/news/dont-freak-out-over-adwords-match-type-changes/#comments</comments>
		<pubDate>Wed, 02 May 2012 21:36:16 +0000</pubDate>
		<dc:creator>Josh Eliseuson</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=1282</guid>
		<description><![CDATA[Recently, Google announced that in mid-May they will change what Exact and Phrase match types mean. For the last decade there have only been a handful of changes to match types. This most recent move may be the most significant change of all though. It basically kills the meaning of exact and phrase match and several news articles have painted...]]></description>
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		<title>Google AdWords Gets Additional Tweaking, ZIP Code Targeting</title>
		<link>http://www.sweetspotmarketing.com/news/google-adwords-gets-additional-tweaking-zip-code-targeting/</link>
		<comments>http://www.sweetspotmarketing.com/news/google-adwords-gets-additional-tweaking-zip-code-targeting/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 13:48:17 +0000</pubDate>
		<dc:creator>SEO Reseller</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[CPC Ads]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=1273</guid>
		<description><![CDATA[When it comes to targeting an audience for a message or advertisement, marketing campaign managers fantasize about laser precision – getting right down to the neighborhood, subdivision, address, individual consumer even. In the days before online advertising, AdWords and the like, when media mail (read: junk mail) advertising ruled the streets, so much paper and...]]></description>
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		<title>Google Gives Display Advertising its Own Tab within AdWords</title>
		<link>http://www.sweetspotmarketing.com/news/google-gives-display-advertising-its-own-tab-within-adwords/</link>
		<comments>http://www.sweetspotmarketing.com/news/google-gives-display-advertising-its-own-tab-within-adwords/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 16:58:12 +0000</pubDate>
		<dc:creator>SEO Reseller</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Content Network]]></category>
		<category><![CDATA[Display Network]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=1260</guid>
		<description><![CDATA[Does it seem like display advertising has long been the redheaded stepchild in the Google AdWords extended family? Sure, third-party display network ads are invaluable to any ad campaign, keeping both brand and message before the eyes of browsers across all areas of the Web. But when it comes to finding sites, adjusting settings, and...]]></description>
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		<title>Leveraging Search Retargeting Data for Site Retargeting Campaigns</title>
		<link>http://www.sweetspotmarketing.com/news/leveraging-search-retargeting-data-for-site-retargeting-campaigns/</link>
		<comments>http://www.sweetspotmarketing.com/news/leveraging-search-retargeting-data-for-site-retargeting-campaigns/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 16:33:41 +0000</pubDate>
		<dc:creator>SEO Reseller</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[retargeting]]></category>
		<category><![CDATA[Ad Impressions]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[CPC Ads]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=1250</guid>
		<description><![CDATA[If you’ve ever been to a site with ad placements that appear to be curiously tailored to your interests or recent search efforts, you are experiencing a form of behavioral targeting that is now commonly employed by online marketers known as search retargeting (note: this is something that up until 2010 didn’t exist in a...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Much Does SEO Cost?</title>
		<link>http://www.sweetspotmarketing.com/news/how-much-does-seo-cost/</link>
		<comments>http://www.sweetspotmarketing.com/news/how-much-does-seo-cost/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 23:39:57 +0000</pubDate>
		<dc:creator>SEO Reseller</dc:creator>
				<category><![CDATA[Content Development]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[PageRank]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[search rankings]]></category>
		<category><![CDATA[seo rankings]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=1237</guid>
		<description><![CDATA[If you’re anything like the average business owner, you prefer straight-forward answers to your questions. With so many daily distractions that tear us from our action items – and countless managerial-level decisions that must be made – your head is full of data. There are a million calculations to be made every minute, so that...]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google Search Plus Your World &#8211; Reactions &amp; Business Strategy</title>
		<link>http://www.sweetspotmarketing.com/news/google-search-plus-your-world/</link>
		<comments>http://www.sweetspotmarketing.com/news/google-search-plus-your-world/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 21:15:13 +0000</pubDate>
		<dc:creator>Kevin Pike</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google+]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Algorithm]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=1202</guid>
		<description><![CDATA[Web marketers and those with online businesses everywhere just got a huge boost from Google. A kind of back door has just been opened into Google search results; although, it’s safe to say that Google didn’t intend to do such a thing, and those without plans to run an active Google+ account may not see...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Too Many Ads “Above the Fold” May Result in Google Penalty</title>
		<link>http://www.sweetspotmarketing.com/news/ads-above-the-fold-google-penalty/</link>
		<comments>http://www.sweetspotmarketing.com/news/ads-above-the-fold-google-penalty/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 16:03:37 +0000</pubDate>
		<dc:creator>Kevin Pike</dc:creator>
				<category><![CDATA[Content Development]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Algorithm]]></category>
		<category><![CDATA[PageRank]]></category>
		<category><![CDATA[search rankings]]></category>
		<category><![CDATA[Web Ads]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=1196</guid>
		<description><![CDATA[What is the first rule of real estate? Location, location, location. As true and unchanging as that statement may be in real estate, it’s about to change for website advertising placement. This is a good thing. Read on. When it comes to web ads, the prime real estate, so to speak, is at the top...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pinterest, Discover the Power of Pinning</title>
		<link>http://www.sweetspotmarketing.com/news/pinterest-social-pinning/</link>
		<comments>http://www.sweetspotmarketing.com/news/pinterest-social-pinning/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 20:34:35 +0000</pubDate>
		<dc:creator>Kevin Pike</dc:creator>
				<category><![CDATA[Content Development]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=1179</guid>
		<description><![CDATA[Pinterest, created by Paul Sciarra, Evan Sharp, and Ben Silbermann and launched March 2010, bills itself as an “online pinboard,” where connected users can discover images of things to “pin” to their theme-based pin boards and share their new findings with friends and followers. Think of Pinterest as an online French memo board if you...]]></description>
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