So, armed with knowledge about content freshness and quality – as stated in Part 1 of this series – we can now tackle the next issue: Where can I add website content? To answer this, let’s assume that you already have a website built and that it’s presently full of content about your products or…

Believe it or not, there is an important SEO lesson to be learned from department store window dressing. Really. Now that the holiday shopping season in coming to a close, the example may be more relevant at this point than during any other time of the year. If you’re lucky enough to have spent the…