Sweet Spot Marketing Launches Mobile Site Just in Time for New Googlebot-Mobile

December 26th, 2011

On December 15th Google made it official: It’s time to get a mobile version of your site built. There’s a new version of the Google crawler in town and its name is “Smartphone Googlebot-Mobile.” Note: To clear up any confusion, it should be stated that Google has employed a feature phone user-agent in its mobile…

Posted in Google, Mobile Marketing, Sweet Spot Marketing, Web Design | No Comments

Google Picks up a Patent on Behavioral Quality Signals

December 9th, 2011

Human behavior is an interesting subject. Ask a behavioral psychologist or an FBI profiler what they can tell you about the people they routinely observe and you’ll get an answer that sounds something like “People are walking, talking volumes of information. The more they talk and act, the more we know about their behavior and…

Tags: Behavioral Marketing, Display Ads
Posted in Google, Google Adwords, Google+, PPC | No Comments

10 Reasons Why PPC Advertising Beats Yellow Pages Every Time

November 21st, 2011

For the purposes of this article, the term “yellow pages” is meant to refer to any non-specific telephone directory of businesses that was commonly printed on yellow paper (of which there were many) and their present online assets. There was once a time when the yellow pages reigned supreme. This was probably 20 years ago…

Tags: Ad Impressions, AdWords, Analytics, CPC Ads, Display Ads, Google, Reports, search marketing
Posted in Bing, Google, Google Adwords, Local Search, Mobile Marketing, PPC, SEO | No Comments

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