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	<title>Sweet Spot Marketing &#187; Google</title>
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		<title>Google Search Plus Your World &#8211; Reactions &amp; Business Strategy</title>
		<link>http://www.sweetspotmarketing.com/news/google-search-plus-your-world/</link>
		<comments>http://www.sweetspotmarketing.com/news/google-search-plus-your-world/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 21:15:13 +0000</pubDate>
		<dc:creator>Kevin Pike</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google+]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Algorithm]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=1202</guid>
		<description><![CDATA[Web marketers and those with online businesses everywhere just got a huge boost from Google. A kind of back door has just been opened into Google search results; although, it’s safe to say that Google didn’t intend to do such a thing, and those without plans to run an active Google+ account may not see...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adding Content to Your Site Part 2: Top 7 Ways to Add More Content</title>
		<link>http://www.sweetspotmarketing.com/news/adding-content-to-your-site-part-2-top-7-ways-to-add-more-content/</link>
		<comments>http://www.sweetspotmarketing.com/news/adding-content-to-your-site-part-2-top-7-ways-to-add-more-content/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 21:46:14 +0000</pubDate>
		<dc:creator>Kevin Pike</dc:creator>
				<category><![CDATA[Content Development]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=1158</guid>
		<description><![CDATA[So, armed with knowledge about content freshness and quality – as stated in Part 1 of this series – we can now tackle the next issue: Where can I add website content? To answer this, let’s assume that you already have a website built and that it’s presently full of content about your products or...]]></description>
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		<item>
		<title>Adding Content to Your WebSite Part 1: Freshness and Quality</title>
		<link>http://www.sweetspotmarketing.com/news/site-content-freshness-quality/</link>
		<comments>http://www.sweetspotmarketing.com/news/site-content-freshness-quality/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 15:00:10 +0000</pubDate>
		<dc:creator>Kevin Pike</dc:creator>
				<category><![CDATA[Content Development]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=1152</guid>
		<description><![CDATA[Believe it or not, there is an important SEO lesson to be learned from department store window dressing. Really. Now that the holiday shopping season in coming to a close, the example may be more relevant at this point than during any other time of the year. If you’re lucky enough to have spent the...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Reasons Why PPC Advertising Beats Yellow Pages Every Time</title>
		<link>http://www.sweetspotmarketing.com/news/10-reasons-why-ppc-advertising-beats-yellow-pages-every-time/</link>
		<comments>http://www.sweetspotmarketing.com/news/10-reasons-why-ppc-advertising-beats-yellow-pages-every-time/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 17:54:31 +0000</pubDate>
		<dc:creator>Josh Eliseuson</dc:creator>
				<category><![CDATA[Bing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Ad Impressions]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[CPC Ads]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Reports]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=1020</guid>
		<description><![CDATA[For the purposes of this article, the term “yellow pages” is meant to refer to any non-specific telephone directory of businesses that was commonly printed on yellow paper (of which there were many) and their present online assets. There was once a time when the yellow pages reigned supreme. This was probably 20 years ago...]]></description>
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		<title>Google+ Rolls Out Pages for Businesses</title>
		<link>http://www.sweetspotmarketing.com/news/googlepages-for-businesses/</link>
		<comments>http://www.sweetspotmarketing.com/news/googlepages-for-businesses/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 19:10:51 +0000</pubDate>
		<dc:creator>Kevin Pike</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google+]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=982</guid>
		<description><![CDATA[It seems like Google+ Pages for businesses have been a long-time coming, even though Google+ was released into “invite only” field testing on June 28th of this year and just officially rolled out to the general public on September 20th.. That’s not even five full months at this time. Weird, huh? But it really seems...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>SMX East 2011 Recap Pt 2 – Personalized Search and Data Consistency</title>
		<link>http://www.sweetspotmarketing.com/news/smx-east-2011-recap-pt-2-%e2%80%93-personalized-search-and-data-consistency/</link>
		<comments>http://www.sweetspotmarketing.com/news/smx-east-2011-recap-pt-2-%e2%80%93-personalized-search-and-data-consistency/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 21:23:48 +0000</pubDate>
		<dc:creator>Kevin Pike</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[citation]]></category>
		<category><![CDATA[Map Listings]]></category>
		<category><![CDATA[PageRank]]></category>
		<category><![CDATA[search rankings]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[seo rankings]]></category>
		<category><![CDATA[Site Ranking]]></category>
		<category><![CDATA[smx]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=906</guid>
		<description><![CDATA[This is Part 2 of the Search Marketing Expo East 2011 wrap-up. The Search Marketing Expo in New York, also known as SMX East, concluded September 15th after three days of speakers and programs. Produced by Search Engine Land, SMX East was an awesome educational and networking experience for hundreds search marketers, techs and business...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Average PPC Budgets in 2011 and Beyond</title>
		<link>http://www.sweetspotmarketing.com/news/average-ppc-budgets-in-2011-and-beyond/</link>
		<comments>http://www.sweetspotmarketing.com/news/average-ppc-budgets-in-2011-and-beyond/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 12:36:26 +0000</pubDate>
		<dc:creator>Josh Eliseuson</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Content Development]]></category>
		<category><![CDATA[CPC Ads]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=879</guid>
		<description><![CDATA[So far in 2011, pay-per click (PPC) budgets have increased industry-wide. Surveys and research show that more companies will allocate more of their marketing budget to PPC in 2012 than they allocated this year. It is also assumed that the following years will show more of the same. Increases in PPC budgets mean a number...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media &amp; Search Engine Marketing in 2011</title>
		<link>http://www.sweetspotmarketing.com/news/social-media-search-engine-marketing/</link>
		<comments>http://www.sweetspotmarketing.com/news/social-media-search-engine-marketing/#comments</comments>
		<pubDate>Fri, 19 Aug 2011 19:25:12 +0000</pubDate>
		<dc:creator>Kevin Pike</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Sweet Spot Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Alexa]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[PageRank]]></category>
		<category><![CDATA[Reports]]></category>
		<category><![CDATA[Site Ranking]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=837</guid>
		<description><![CDATA[There are those who believe that social media is nothing more than chatter and noise, an unending stream of absurd prattle that is clotting our bandwidth and deafening our ears. Balderdash. For the purposes of this article, we’re going to talk about the impact of social media on search engine marketing (SEM) in terms of...]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Planning and Measuring SEM Goals: State of Search 2011 pt.1</title>
		<link>http://www.sweetspotmarketing.com/news/planning-measuring-sem-goals/</link>
		<comments>http://www.sweetspotmarketing.com/news/planning-measuring-sem-goals/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 15:31:27 +0000</pubDate>
		<dc:creator>Josh Eliseuson</dc:creator>
				<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Microsoft AdCenter (BING)]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Sweet Spot Marketing]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Content Development]]></category>
		<category><![CDATA[CPC Ads]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Reports]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=822</guid>
		<description><![CDATA[Decades ago, before we had access to Google, Bing, and the whole of the Internet providing the world at our fingertips, search was a laborious, time-consuming effort. For instance, if you landed in Honolulu for a 10-day vacation in the Hawaiian Islands and wanted to know where you could find the nearest Puka Dog Hut,...]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>New Relative CTR Metric in Google AdWords</title>
		<link>http://www.sweetspotmarketing.com/news/new-relative-ctr-metric-in-google-adwords/</link>
		<comments>http://www.sweetspotmarketing.com/news/new-relative-ctr-metric-in-google-adwords/#comments</comments>
		<pubDate>Fri, 22 Jul 2011 22:00:43 +0000</pubDate>
		<dc:creator>Josh Eliseuson</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[CPC Ads]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.sweetspotmarketing.com/news/?p=784</guid>
		<description><![CDATA[“If you know the enemy and know yourself you need not fear the results of a hundred battles.” - Sun Tzu In the AdWords game, all of us are data enthusiasts. We look at the performance indicators of all our campaigns when we first arrive in the morning and we have them up on screen...]]></description>
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