It’s that time of year again. The time companies gather management in a conference room to figure out their marketing budgets for 2010. For many small to mid-size companies, this year might be the first year you have considered devoting much attention to online marketing.

If you haven’t thought about integrating a Pay-Per-Click, or SEO marketing campaign into your 2010 marketing budget, the good news is you are not too late. In fact, the state of our economy might have you looking for ways to do more with the same or less budget. Thankfully, online advertising is a great way to get a lot of bang for your buck.

A June 2009 survey by the Association of National Advertisers (ANA) revealed that the No. 1 strategy for marketers, who wanted to improve effectiveness without spending more, was shifting from traditional to digital media. More than one-half of respondents also reported shifting spending away from brand-building initiatives, and 38% were putting more spending into lower-cost media. Marketing online fits all 3 of these criteria.

If your company understands the benefits of online marketing, but has yet to jump in the game, adding Analytics is something basic you can do to measure and get a taste of what power these online tools have. The reason many companies are falling in love with online marketing is the transparency and accountability factors in near real time.

Compared with traditional advertising mediums, online marketers have much more data to analyze and measure ROI with. In fact, this is why many companies rely on a full-time agency for online marketing.  Sweet Spot Marketing dissects and makes real-time changes to optimize your budget spending every day. This is why we are a valuable resource for so many companies.

Install Google Analytics For Your Website:

Part of any marketing process is testing and measuring results. Why wait for your agency to install all of these tools for you? Google Analytics is free, simple to install and it will help the marketing agency you bring on board with great data.

Trust us, when a client tells us they have Analytics already installed before we enter the picture, it makes us very happy.  It also brings clients results quicker.  Anytime we can make quicker and more educated marketing decisions in the first month rather than implementing changes and waiting to see how our marketing impacted results makes everyone happy.

Sweet Spot Marketing is here if you ever need us. We can manage your online marketing plan to meet your goals. Feel free to give us a call (913) 859-9886