• Home
  • About Us
  • PPC
  • SEO
  • Web Design
  • Blog
  • SEM Glossary

Client Login

Yahoo! Search Platform Updates

Sweet Spot just received word from Yahoo! that they have made a bunch of updates to their search platform-

Innovation

Rich Ads in Search: Incorporate images or videos into your Sponsored Search ads
Search Re-Targeting: Target your display ads based on user search queries
Mobile Search: Expand your reach through Sponsored Search ads on mobile devices

Transparency & Control

Ad Delivery Report: See how your ads are performing on various partner sites and use this information to inform your decisions on which domains to block
Network Distribution (2010): Run your ads on either Yahoo! or its partner network, and set bids separately for each
Y! Search Marketing Desktop (2010): Manage your campaigns more easily and efficiently with this desktop application
Targeting: Define desired audiences through enhanced geographic targeting, day parting and demographic preferences

Value

BOSS: Open search web services platform that may deliver more traffic to your sites
Pricing Updates: Better alignment of what you pay with the value of clicks you receive

Consumer Relevance

New Search Results Page: Gives users tools to discover new information, explore related concepts, and filter search results by specific sites
Search Assist: Provides relevant suggestions when you type in the search box to help you quickly locate what you are looking for

This entry was posted on Tuesday, November 3rd, 2009 at 9:17 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

 

Blog Home

Read More Blog Posts

Local Search Get's Jump Started with Mobile SearchBing Removes Beta Label and Retires MSNbot 1.1
  • Latest Blog Posts

    • Start Following Companies On LinkedIN
    • New Google AdWords Certification
    • Twitter Reveals Promoted Tweets
    • Facebook Starts Sending Email Reports To Page Administrators
    • Planning An SEO Friendly Website From The Beginning – Part 2
  • Archives

    • May 2010
    • April 2010
    • March 2010
    • January 2010
    • December 2009
    • November 2009
    • October 2009
    • September 2009
    • August 2009
    • July 2009
    • June 2009
    • May 2009
    • April 2009
    • March 2009
    • February 2009
    • January 2009
  • Categories

    • Bing (3)
    • Google (7)
    • Pay Per Click (PPC) (7)
      • Google Adwords (4)
      • Local Search (2)
      • Microsoft AdCenter (1)
    • Pay Per Click (PPC) (7)
    • Search Engine Optimization (SEO) (8)
    • Social Networking (2)
      • Twitter (1)
    • Sweet Spot Marketing (7)
    • Uncategorized (2)
    • Web Design (3)
    • Yahoo (2)
    • Yahoo Sponsored Search (2)

Sweet Spot Marketing is proudly powered by WordPress
Entries (RSS) and Comments (RSS).