8 Pay Per Click Management Fundamentals
When you engage Sweet Spot Marketing®, to develop and manage your PPC campaign, your dedicated Certified Google Adwords Expert will monitor and manage your PPC campaign with our 8 proven PPC methods and industry leading techniques. Here’s how we do it!
Step 1) Identify the goal – When we manage your Paid Search Account, we expect that the end goal will be a return on investment (ROI). Once this goal is identified, clear optimization decisions can be made. Then the ad campaign impressions, clicks, ad positions, click-thru rates, and other data become laser-focused.
Step 2) Use Conversion Tracking – Click-thru-rates (CTR) and ad position can provide a basic understanding of how your ad is perceived, but nothing proves this concept better than conversion tracking. The free tools we provide allow you to monitor keyword level conversion tracking to help separate perception from reality.
Step 3) Use niche keywords – Sweet Spot Marketing will build a robust list of keywords that are very relevant to your product or services and incorporate long-tail search terms targeted to your niche in your market. We will do a granular keyword analysis specific to your industry and make the necessary adjustments to keep you out of the bidding war with competitors.
Step 4) Understand the importance of negative keywords – Negative keywords tell the search engines not to display your ad when an unrelated search term may result in wasted impressions or clicks. The negative keywording approach keeps the traffic you do not want away from your site and allows your budget dollars to be directed towards the clicks you do want.
Step 5) Test your ads – Whether it is a simple A/B test between ad titles or a completely new ad, we are always testing. We will analyze which ads are best and deliver a higher ROI for your pay per click campaign.
Step 6) Don’t get lazy – To run an effective and profitable Paid Search Advertising program, continual monitoring and analysis must be done to deliver the best possible returns for your PPC advertising dollar.
Step 7) Stay on target – Search engines today are promoting expansion beyond direct search results. This expanded network may be good for branding, but isn’t your best avenue when you are seeking sales or leads from your website. Sweet Spot Marketing will consult with you to
make qualified recommendations based on what is best for your company’s goals and budget in mind.
Step 8) Follow through – You should always meet your customer’s expectations by driving them to the proper page on your site. Typically we do not recommend that your PPC ads drive people to the home page of your site, forcing your visitors to click through the site to find the relevant information they were originally searching for.
Sweet Spot Marketing believes that a fundamental approach – coupled with a Google Certified Account Manager – will help make your internet advertising campaigns a huge success!
Call us toll-free at (888) 505-7111 or e-mail us by completing the form on our Contact Us page. A Sweet Spot PPC Specialist will provide you with a no-obligation review of your online marketing goals.
