Search Engine Marketing Glossary
Below is a list of terms that may help ease the uncertainty of Search Engine Marketing. Sweet Spot Marketing feels that if we can help better educate our customers on common Search Engine Marketing terms, they will feel more comfortable with the processes and procedures that we will use when establishing a first rate Online Marketing Campaign.
301 Redirect
- Method of redirecting an old webpage to a new location. More simply, to display another web page for the web address that you are trying to visit. A 301 redirect tells search engines that the move is permanent (as opposed to temporary) and gives full domain authority to the new other URL.
404 error
- File not found. The server was unable to locate the URL.
Above the Fold
- Refers to the location of content or images near the top of a web page that can be viewed on your screen without scrolling down with your mouse.
Alt Tag
- An HTML attribute typically used within the IMG tag to provide alternate text when images cannot be displayed.
Analytics
- Software which allows you to track your page views, user paths, and conversion statistics based upon interpreting your log files or through including a JavaScript tracking code on your site.
Anchor Tag
- An HTML tag that allows you to create a link to another document or web page or to a bookmark within the current web page.
Authority
- The ability of a page or domain to rank well in search engines. Five large factors associated with site and page authority are link equity, site age, traffic trends, site history, and publishing unique original quality content.
Backlink
- Links originating from one website and pointing to another website or web page.
Blog
- "Web Log". An online journal of sorts.
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Testimonials |
"I'm completely blown away at the fast response, quick turnaround and the ease of business that Sweet Spot provides."
"Once again, I am very impressed. I have used multiple PPC firms over the years and Sweet Spot Marketing has produced some of the best progress I have seen."
"The experts at Sweet Spot aren't just a part of my company, they are partners with me, and that is important to me as a small business owner."
"I talked to Sweet Spot, and they recommended a few small changes to my website, within 2 weeks, I saw measurable results, and I knew this was the marketing firm for me."
"Sweet Spot went out of their way to explain Search Engine Optimization so it's not so much of a foreign language to me. I have and would recommend them to any business interested in expanding on the web." "We are totally impressed with Sweet Spot Marketing’s customer service. Our SEM account was set up quickly with measurable results coming in right away. The reports were on time and in a format a “non-tech” person could actually read!" |
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