Search Engine Marketing Glossary
CTR
- Click Through Rate. Standard method of measuring the success of an online advertising campaign. Calculated by dividing the number of users who clicked on an ad by the number of times the ad was shown.
DMOZ
- The Open Directory Project is the largest human edited directory of websites. DMOZ is owned by AOL, and is primarily run by volunteer editors.
Duplicate Content
- Content which is duplicate or near duplicate in nature. Search engines do not want to index multiple versions of similar content.
Dynamic Website
- A website whose content is not fixed. What is shown on a page is based on user-selected activities and/or programmatically driven.
Flash
- Vector graphics-based animation software which makes it easier to make websites look rich and interactive in nature. Search engines tend to struggle indexing and ranking flash websites because flash typically contains so little relevant content.
Google PageRank - Sometime called “PR”, is a numeric value that represents how important a page is on the web.
.htaccess
- Apache directory-level configuration file which can be used to password protect or redirect files.
Impression
- A term used to describe the number of times your paid search ad appeared due to a user typing in a keyword or phrase that triggered your site to appear on a search engine results page.
Keywords
- Words or phrases that are used by search engines to determine the topic of a given web page.
Keyword Density
- How often a keyword or keyword phrase is used on a given web page.
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