Search Engine Marketing Glossary
Landing Page
- A content-rich web page geared around a particular topic, product or conversion goal. Typically a main navigation item of a website.
Link Building
-Search engines look at links pointing to your site as verification that you are an important authority site. It’s not just the quantity of links but the quality that counts. You can have thousands of links pointing to you, but if they are all from link farms or spammy sites, they won’t do you any good.
Meta Tags
- Web page specific, descriptive information that helps a search engine identify the purpose and topic of a given web page. Common meta data include a web page's description and keyword listing.
No follow
- Attribute used to prevent a link from passing link authority. Commonly used on sites with user generated content, like in blog comments.
On Page SEO - On page Search Engine Optimization is the process of attaining a higher site ranking with search engines and directories by implementing fundamental web site code and copy to make the web sight more search engine compatible.
Off Page SEO
- Off page Search Engine Optimization refers to the establishing inbound links to your website from other relevant and authoritative websites based on your industry or service.
Organic Results
- Search results in a search engine that are not paid advertisements. The results that come up naturally based on their indexing within a search engine. Organic search results are good. We all want to come up on top for organic searches using keywords we are optimized for.
Paid Directory Links
- Major search engines like Google automatically assign more value to sites that have back links from sites like Business.com and Best of the web.
Paid Link Building
- Websites who are willing to link back to your site for a fee in order to boost your rankings/weight in the search engines. See link building.
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