Search Engine Marketing Glossary
Reciprocal Link
- The practice of placing a link from website A to website B strictly because website B is linking to website A.
Robots.txt
- A file which sits in the root of a site and tells search engines which files not to crawl.
ROI
- Return on Investment is a measure of how much return you receive from each marketing dollar.
Search Engine
- Web site whose function is to help users find web pages on any given searched topic.
SEM
- Search Engine Marketing. The act of marketing a website via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities.
SEO
- Search Engine Optimization is the process of improving the amount of quality visits to a web site from search engines through the natural or organic search results. In establishing a SEO strategy, understanding the fundamentals of how search engines work and what people are searching for based on a keyword or phrase’s search volume. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. See also On Page SEO and Off Page SEO.
SERP
- Search Engine Results Page. The listing of web pages that a search engine shows a user once they've entered a search value.
Site Map
- Page which can be used to help give search engines a secondary route to navigate through your site.
Spider
- Programs written to scour the web automatically for various reasons (to index web pages, for spamming purposes, etc.) aka web robots, web crawlers, bots, and internet bots.
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