Search Engine Marketing Glossary

Static Website
- A website or web page whose content is fixed (does not change or has to be manually changed).

Title Tag
- A meta data element that determines the actual "title" of a given webpage. The title is what shows up in the top bar of your browser. It is also the hyperlink that shows in search engine results listings.

URL
- Uniform Resource Locator. Or, more commonly, a web address.

W3C
- The World Wide Web Consortium (W3C) is an international consortium where web standards and guidelines are developed.

 

 

View more terms in our SEM Glossary

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Testimonials

"I'm completely blown away at the fast response, quick turnaround and the ease of business that Sweet Spot provides."

 

- www.visionhometheatre.com

"Once again, I am very impressed. I have used multiple PPC firms over the years and Sweet Spot Marketing has produced some of the best progress I have seen."

 

- www.MyBlueDish.com

"The experts at Sweet Spot aren't just a part of my company, they are partners with me, and that is important to me as a small business owner."

 

- www.visionhometheatres.com

"I talked to Sweet Spot, and they recommended a few small changes to my website, within 2 weeks, I saw measurable results, and I knew this was the marketing firm for me."

 

- www.visionhometheatre.com

"Sweet Spot went out of their way to explain Search Engine Optimization so it's not so much of a foreign language to me. I have and would recommend them to any business interested in expanding on the web."

- OnePointScreening.com

"We are totally impressed with Sweet Spot Marketing’s customer service. Our SEM account was set up quickly with measurable results coming in right away. The reports were on time and in a format a “non-tech” person could actually read!"

- www.HotDocs.com

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