OFF-Page SEO Services

Off-page SEO refers to inbound linking from external websites to your website. Google Founders Larry Page and Sergey Brin publicly pioneered the use of link measurement as an indicator of search relevance when they developed the Google search engine.

To illustrate the meaning and significance, try to think of external sites that link to your site as positive “votes” toward your content and character. The more votes your site gets, the more search engines view your site as a valuable resource worth ranking.

As the theory goes, by measuring not only the keyword relevance on a page, but also the number of “votes” each page had, you could accurately determine which pages were considered by web users to be most valuable (or relevant) for the given search terms. Furthermore, links from web pages with high Page Rankings would be more valuable (considered more authoritative and reliable) than links from those with low Page Rankings.

Over the years, all of the major search engines adopted the link-based ranking model with some stylistic variation from engine to engine. The technology, quality and “intelligence” of the various search algorithms continually evolve in an effort to improve the quality of returned search results.

For additional information about Off-page SEO tactics, please contact a Sweet Spot Marketing®, Account Manager and ask them about creating an SEO plan for your business. Call toll-free at (888) 505-7111 or fill out the form on the Contact Us page.