Social Marketing
If your business depends on local customers, then local search should be a major component in your online marketing campaign. Contact Sweet Spot Marketing today and ask how local search marketing can best benefit your business.
The Internet has reshaped our world and leveled the playing field for businesses across the globe. Social networks - a product of the wired world - have given consumers an unprecedented level of relevant and useful information about products and services. In regard to your marketing message, the advent of social networking has changed the way you communicate with your customers forever.
From a brand management perspective, it has never been more important for business owners to understand the value and impact of social media marketing.
Spend any amount of time online or at a coffee shop and you will find that you are surrounded by individuals who are leveraging the power of social networking to seek and share information about products and services that interest them. In the blink of an eye, brands can be launched into the markets, riding the crest of a wave of social-media-driven discourse. At the same time, the absence of a social media marketing plan can run some brands aground.
Social media by the numbers:
- There are 149 million active Facebook users in the U.S.
- 64% of Facebook users have sought out their favorite brands on Facebook
- 43% of Facebook users who "unlike" a brand do so because of too much push marketing
- 46% of Internet users worldwide interact with social media on a daily basis
- 71% of Twitter users expect to receive marketing messages on Twitter
- 38% of small businesses would use social media more if they had a plan
Effective social media marketing can play an important role in how your brand appears on the market and, ultimately, what kind of response it will have with consumers. As networked consumers continuously research, discover and share information about brands and products that catch their interest, wise brand managers are focused on social media campaigns and tactics that are tailored to not only reach interested consumers via the best channels available but to also cultivate a dialogue about their offerings and allow the social networks to create the buzz they need to succeed in their competitive marketplace.
If your business would benefit from a social media marketing plan that is simple and tailored to your business needs, contact Sweet Spot Marketing today.
