Video Marketing Services
In a world where TV advertising has more barriers to entry than any small or medium-sized company could overcome on a reasonable budget, online video is a powerful marketing tool.
Video is a marketing tool born of the digital age. It transcends traditional advertising and allows your marketing message to reach an infinitely-greater number of targeted prospects. The cost? A fraction of the typical TV advertising budget.
YouTube is the biggest video marketing platform in the world. Some of the largest retail companies worldwide - such as Apple, Best Buy, Coca-Cola, DELL, GameStop, and OfficeMax - use YouTube as a video marketing platform to sell their products and their brand. They do it through story and humor and ideas taken from everyday experiences. They write and produce magnetic content that immediately engages consumers, creates buy-in, drives product loyalty, and goes viral.
Although the YouTube website is filled with funny pet clips and pirated clips from popular TV shows and films, quality video marketing productions always bubble up to the surface. YouTube videos are used to lure targeted traffic and generate sales. YouTube videos can also be used as a storytelling medium that bolsters product and brand identity. Well designed video clips fill the social media channels with links and likes and shares. They build audiences exponentially - creating viral marketing sensations that catapult products into the heights of brand recognition.
Through video marketing, your company can easily demonstrate the features, usefulness and advantages of a product and create immediate understanding and buy-in.
10 reasons why video marketing is part of every Sweet Spot marketing plan today:
- There are nearly 7 billion internet users worldwide
- Consumers are spending more time online and less time watching TV
- After Google, YouTube is the second most popular search engine in the world
- YouTube videos exceed 2 billion views a day - double the combined viewing audience of the 3 top broadcast networks
- The average consumer spends up to 15 minutes on YouTube each day
- Nearly 95% of the Top 100 Ad Agencies in America have created YouTube campaigns for their clients
- In 2011, 71% of the total U.S. web audience viewed an online video
- Video marketing increases physical store visits by 30%
- Your competitors may already be using video
- It costs nothing to set up a YouTube account
Through video marketing, your company can position your brand in a way that is in alignment with current brand strategy - but shown to the consumer in a way they've not seen before. If your business would benefit from a video marketing plan that is simple and tailored to your business needs, contact Sweet Spot Marketing today.
