Web Design
Today, building a website for your company is as necessary as a business card. But a good website design goes far beyond the benefits of your business card. It should provide your visitors with adequate information about your services or products being offered. Here are the basics that Sweet Spot Marketing® keeps in mind when designing a website for you.
- Use a strong graphic such as a logo or some other type of attention grabber in the top left section of your site. This point of entry will draw visitors to the content describing your service or product.
- Prospects buy on benefits, especially when considering product or services they are not familiar with. Sweet Spot Marketing® makes sure a strong benefit based headline is at the beginning of each paragraph. We recommend that you use your best benefit first, right below your point of entry.
- Determine what you want the customer to do on a specific page and give them that option in the lower right section of the page. If the goal of the page is to have a visitor sign up for a newsletter or submit their contact information, lead them there with informative content. As they finish reading your information, the call to action is the next thing they will see.
- People have better retention for dark letters on light backgrounds. If you look at top sites like Google, Apple, and Amazon, they all have white backgrounds and black lettering. Sweet Spot’s web design team will develop a site that has a professional layout and incorporates some of today’s latest styling techniques.
- Visitors also have better retention with basic fonts like Arial and Veranda. You should never mix different styles of fonts. You also want to keep treatments of the fonts limited to titles and page headers. Keep it simple, you don’t want to overwhelm your users.
- Visit Alexa.com or Compete.com and compare website traffic with your competitors. Review some of the most popular sites, to gain great ideas.
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Testimonials |
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"I'm completely blown away at the fast response, quick turnaround and the ease of business that Sweet Spot provides."
"Once again, I am very impressed. I have used multiple PPC firms over the years and Sweet Spot Marketing has produced some of the best progress I have seen."
"The experts at Sweet Spot aren't just a part of my company, they are partners with me, and that is important to me as a small business owner."
"I talked to Sweet Spot, and they recommended a few small changes to my website, within 2 weeks, I saw measurable results, and I knew this was the marketing firm for me."
"Sweet Spot went out of their way to explain Search Engine Optimization so it's not so much of a foreign language to me. I have and would recommend them to any business interested in expanding on the web." "We are totally impressed with Sweet Spot Marketing’s customer service. Our SEM account was set up quickly with measurable results coming in right away. The reports were on time and in a format a “non-tech” person could actually read!" |
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