Web Design
A new website for your business is an investment like all investments, you should have a positive return on that investment. Sweet Spot Marketing® will implement fundamental ideas that will help accurately track the levels of your return.
- Always display a contact phone number on your new website. Even with great content, some visitors may have a few questions they will want to ask before buying your product or signing up for your service. With that being said, display a toll free number that can only be found on your site. When you receive your phone bill at the end of each month, you will easily be able to see how many people called you because they visited your website.
- Create short contact forms on interior pages of your new website. A contact form should gather the users product interest, name, phone number and or email address. You do not want to intimidate site visitors by asking for too much information. Gather only the basic information needed. When you do receive the information, contact them as soon as possible. You just received a potentially hot lead and you do not want them to lose interest or worse, visit a competitor’s site and buy from them.
- Create a “thank you” page when a customer completes a sign up or checkout process. A “thank you” page can give you very valuable information while providing a better experience to your customers. It gives the user the assurance the process has been completed and there are no other steps they need to take to finish the transaction. It also provides you with an accurate count of the number of transactions completed on your site.
- The only way a “thank you” page can be seen is by completing a transaction. Sweet Spot Marketing® will install free website analytics code to your site. This enables us to analyze the data showing how many transactions have been completed, and allows us to monitor when your site is generating conversions. This information will allow you to manage your advertising spend by eliminating budget dollars where no return is seen. You may find that advertising online during the evening hours or maybe even weekends is not showing a positive return on your investment and budget dollars can be moved to more profitable times of day or days of the week.
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Testimonials |
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"I'm completely blown away at the fast response, quick turnaround and the ease of business that Sweet Spot provides."
"Once again, I am very impressed. I have used multiple PPC firms over the years and Sweet Spot Marketing has produced some of the best progress I have seen."
"The experts at Sweet Spot aren't just a part of my company, they are partners with me, and that is important to me as a small business owner."
"I talked to Sweet Spot, and they recommended a few small changes to my website, within 2 weeks, I saw measurable results, and I knew this was the marketing firm for me."
"Sweet Spot went out of their way to explain Search Engine Optimization so it's not so much of a foreign language to me. I have and would recommend them to any business interested in expanding on the web." "We are totally impressed with Sweet Spot Marketing’s customer service. Our SEM account was set up quickly with measurable results coming in right away. The reports were on time and in a format a “non-tech” person could actually read!" |
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